
Team
Sarah Basconcillo
Senior Account Manager
Client Champion, Global Traveler, Food Lover
Sarah has a gift for turning vision into reality. As a Senior Account Manager, she helps clients grow their business, presence and impact while keeping things fun along the way. Her superpower? Strategic thinking that explores every angle. She's an overthinker in the best way possible, mapping out different scenarios and solutions until she finds the one that works.
“Traveling is the best way to heal your soul.”
Sarah's career kicked off as a pioneer member of Social@Ogilvy Philippines, where she worked as a hybrid strategist and account manager, overseeing social strategy for major brands like Nestlé and Nike. She also led regional planning for Swarovski and Jaguar Land Rover across the Asia Pacific. From there, she moved to Kuala Lumpur to lead digital transformation for beauty giants like L'Oreal. Eventually, she shifted client-side to lead retail and fashion brands across Asia Pacific, launching eight e-commerce platforms and managing everything from performance marketing to content strategy.
What sets Sarah apart is how she tackles challenges. She digs into the root of any issue to see where things went sideways and what needs fixing first. Then she focuses on what can be turned around quickly. She's never afraid to ask for help because she knows the best solutions come from working together.
Sarah sees herself as the bridge between a client's vision and their success, turning ideas into results through smart strategy and solid execution. Her friends describe her as someone who loves deeply and is genuinely kind, reliable and dependable.
When she's not working, Sarah is living her best life traveling, chilling by the beach, exploring different cuisines and doing Pilates. Wherever she goes, she tries out local Pilates studios or gyms. She loves singing karaoke (especially Taylor Swift) even though she admits she's not great at it. She's obsessed with Grey's Anatomy but still hasn't forgiven the writers for killing Derek. Here's something most people don't know: she reported twice on air for a news TV channel in the Philippines.
Education
- BA in Communications & Rhetoric, University of the Philippines (cum laude)
- Google Digital Marketing Certification
- SEMrush Certification
- Canva Certification
- HubSpot & Salesforce Certifications (in progress)
We’re Here to Help Your Brand Grow
At BrandExtract, we focus on driving business results for brands by helping companies facing moments of transformation align their brand, business and culture. We’re ready to get to work to make your brand matter more.