Allredi

From Competitors to Compatriots

For years, Marco and APE Companies had fiercely competed in the industrial abrasives, blasting and safety products sectors. After joining forces and a fresh rebranding, they became stronger as one.

Challenge

Integrate two major brands into one
After merging, industrial supply companies APE and Marco needed a new identity that they both could embrace.

Solution

Unite under a dynamic new brand
Integrate complementary services and offerings, unify internally and position as market leaders.

Result

Assimilation success
300% increase in social following, 85% participation at brand launch events, and a 100% unified brand.

An Allredi employee power washing

The Allredi logo with green bars beneath it

An Allredi warehouse worker pulling a cart with the world around him whizzing by

The green Allredi logoThe Allredi logo with breakdowns, explaining what the logo means

An example of the font choice used in the new Allredi brand designed by BrandExtract

Light Green

Dark Green

Extralight

Light

Regular

Dark

Light Blue

Blue

Dark Blue

“Naming the company Allredi signaled readiness for anything.”

As a dynamic and responsive organization, the new brand name succinctly captured the new brand position and said to customers that no matter what they need for their operation, consider it “Allredi done”.

Connect to the Story

All Systems Go

The new brand introduced a fresh logo and a vibrant green color palette, symbolizing “go” while images of people working emphasized activity and energy.

Visual and Verbal Consistency

Graphic standards were created to guide brand use across print, location and digital media, covering typography, photography and tone of voice.

A truck with Allredi brand decals plastered on the side

An mounted Allredi billboard, featuring a man hanging off the side of a building with the green Allredi checkmark beneath him

A hoodie with the Allredi "Allredi Done" slogan and check mark on the back

We Build Brands That Grow

Whether new to the market or experiencing transformational change, we design bold brand expressions and create campaigns that deliver measurable outcomes.

Let's Do This

Ready for Anything, Everywhere

From website tools to marketing materials, every brand touchpoint reinforced Allredi's promise of immediate availability and comprehensive service, making it easy for customers to access information, resources, and solutions.

Two digital displays side by side, showing Allredi ads

Impact

United and Energized

 Creative strategy that unites rivals

Our award-winning rebranding transformed two fierce competitors into a unified market leader, creating the "you're right now supplier" that boosted workforce morale and market presence. Our strategic support and ongoing performance benchmarking established Allredi as the comprehensive solutions powerhouse across North America.

Awards

  • 2021
    HMBA Lantern

Impact

  • Integrated 2 fierce competitors into a single distribution giant with 24 locations across the U.S. and Canada
  • Created the "Allredi" brand positioning as the "you're right now supplier" that claims the high ground in speed and expertise
  • Unified entity now leverages comprehensive offerings and increased scale to expand into new markets and customer segments

More Impactful Work

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