Laura Paddock

Live Music Maven, Word Nerd, Amateur Chef

With over 25 years of industry experience, Laura is your go-to gal for all things brand strategy, positioning and marketing. From leading executive discovery workshops and comprehensive brand assessments to developing brand platforms and go-to-market strategies, she helps organizations uncover what makes them distinctive and translate those insights into competitive advantages. This versatile pro also leads BrandExtract's Account Management team, bringing an optimistic outlook, collaborative spirit and sense of humor to every engagement.

A true industry veteran, Laura began her agency career at Wunderman Worldwide in New York City, followed by 17 years leading brand strategy, positioning and messaging initiatives at Axiom in Houston before its merger into BrandExtract in 2021. During her tenure, the agency earned some of the industry's highest honors for strategy and creative work from the American Marketing Association, the American Advertising Federation and the Houston Business Marketing Alliance—including Agency of the Year recognition in 2013 and 2021.

Beyond her extensive brand strategy experience, Laura has developed specialized expertise in sustainability reporting and communications. A GRI Certified Sustainability Professional since 2022, she also holds an International Sustainable Business (ISB) certification from the International Association for Sustainable Economy (IASE). She believes effective sustainability reporting goes beyond disclosure, helping organizations manage risk, strengthen stakeholder confidence and create long-term business value.

This self-proclaimed outgoing introvert is more than just a brand-building machine. She's also an avid live music fan. When she's not working or catching a concert, you'll find her spending time with family and friends over weekly dinners, where she's often experimenting with the latest recipe from the Food Network.