Brand Strategy

Branding Strategy Built on Insights. Designed for Impact.

Whether your brand is facing market disruption, going through a merger or acquisition, or aiming to scale and grow, we begin with the destination in mind and map a strategic plan to get there guided by insights.

Why You Need Brand Strategy

A well-defined brand strategy ensures internal alignment, external clarity, competitive differentiation and consistent performance. It aligns your messaging, positioning and behaviors to ensure consistency. We begin by understanding your organization's goals and crafting a strategy to create a measurable business impact. When customers understand your value and your people do too, loyalty and long-term growth follow.

Definition

Identifying and analyzing brand perception, value and audience impact

Through brand definition, we identify how your brand is perceived, why it is viewed that way and develop strategies that transform critical data into actionable information.

Abstract shapes in green, purple, and blue taking definition

Capabilities

Competitor Research
Voice of Customer Research & Net Promoter Score (NPS) Analysis
Persona Development & Insight-Driven Research

Alignment

Building a cohesive brand experience, seamlessly communicated

We ensure your brand’s values, promise and identity are aligned with your goals and consistently experienced by your customers.

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Capabilities

Brand Strategy & Positioning
Stakeholder Gap & Message
Alignment Analysis

Clarity and Guidance

Designing purposeful brand moments that connect at every touchpoint

We uncover how your brand uniquely delivers value and establish rules to reflect consistent visual and verbal representation across all channels.

Abstract shapes in green, purple, and blue becoming more clear

Capabilities

Brand Architecture & Portfolio Strategy
Customer Journey & Touchpoint Mapping

Impact

How WillScot Became the Category Leader in Mobile Office Solutions

Discover how WillScot integrated multiple cultures from M&As and new products while maintaining a singularly unique position as the customer-focused leader in mobile office solutions.

Mobilized for Growth

Ready to dominate the market
Building on the company’s customer-centric mission, we positioned WillScot as the leader in mobile office solutions.

Igniting the Workforce

Revitalizing the WillScot team
Our branding unified employees with a consistent look and messaging, fostering a motivated, cohesive team.

Read the Full Case Study

“Establishing Ready to Work as that platform rallying cry...helped differentiate us amongst our competitors.”

Scott Junk
Sr. Director of Marketing

Insights

Strategic Thinking at Work

Discover strategies that ensure the right message is delivered to the right audience in the right format, building brand awareness, increasing consideration and ultimately, brand growth.

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An illustration of an iceberg that shows the iceberg above water and the larger section, beneath the surface

Seeking to develop and grow your brand?

Jonathan Fisher

A white flower with an blue and orange light shinning through it

From Vision to Reality: Aligning Brand Strategy with Business Growth

Laura Paddock

Integration, Automation and Clarity – What CEOs Should Expect from Marketing in the Second Half of 2025

Bo Bothe

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Strategy-First Brands Perform Better. Let’s Define Yours.

We lead with strategy, embedding it into every visual and verbal expression to help your brand perform, resonate and scale with confidence.