Data Projections

Building a New Growth Engine to Accelerate Sales for Leading AV Company  

After we rebuilt their website and refreshed the brand, Data Projections turned to us for insights on automating their sales process to boost lead generation and revenue from marketing initiatives. By delivering a lead generation and sales support engine built on HubSpot’s CRM, we drove both marketing ROI and profits far above industry standards.   

Challenge

Increase Lead Generation and Sales
The client lacked the marketing infrastructure and CRM technology to support, track and manage lead generation and sales.

Solution

Provide Marketing Infrastructure, CRM and Automated Campaigns
We setup HubSpot's CRM and created digital campaigns to generate and nurture leads while providing ongoing support to help ensure growth.

Result

2.5x revenue return on every dollar invested
Our efforts generated 11x qualified pipeline growth relative to media spend, resulting in $88,000 in profit from a $19,000 media spend.

Diverse business team in modern conference room with instructor presenting at digital whiteboard

Two confident female students in school uniforms standing back-to-back in front of interactive digital display

Blue geometric person icon on graph paper grid background

Close-up of white smart camera lens with teal glass element on light blue background

Data Projections logoData Projections logo featuring human connectivity icon with blue person figure and lime green geometric shapes alongside technological synergy diagram

An example of the typeface used in Lynkwell brand designed by BrandExtract

Blue

Green

Blue

Seafoam

Green

Data Projections logo on glass office entrance door with human connectivity icon and company name in white lettering

Data Projections branded white delivery van with human connectivity logo in blue and lime green parked outside modern glass office building

“Our digital marketing campaigns delivered a 11x qualified pipeline growth relative to media spend.”

Our design of five lead-generating landing pages reflected the Data Projections brand look and converted visitors into leads and leads into revenue. 

We created, managed and optimized PPC/Google Ads, Paid Social and email marketing campaigns for lead generation. Optimization occurred monthly, with revised copy and images informed by A/B testing.

Smiling student in red hoodie writing on interactive digital touchscreen display in modern classroom with world map and classmate in background

Student wearing gray backpack with Data Projections human connectivity logo in blue and lime green at school campus

White polo shirt with lime green collar and blue sleeve trim featuring Data Projections human connectivity embroidered logo

A Hub of Activity for Growth

Discover how our HubSpot-driven strategies and digital advertising campaigns drive industry-leading revenue.

Let’s Get Building

Captivating, Converting and Catalyzing Growth

The fresh website and branding revamp unfolded with a contemporary pulse, combining sharp content, bold design, and smart conversion tactics to ignite stronger audience engagement and generate impact.

Data Projections website homepage on desktop computer featuring 35 years industry experience with video conferencing and connectivity icons

Data Projections responsive website design displayed on desktop monitor and mobile phones showcasing AV solutions and integration services

More Impactful Work

Ready to Drive Sales Higher? 

Talk with us. We’ll create the engine to get you there.

Let’s Build Together