Oxy Blue
Oxy Red
Midnight Blue
Day Blue
Morning Blue
“Creating a brand by
redefining innovation.”
To avoid clichéd portrayals of breakthrough moments, we created a more conceptual and nuanced approach for Oxy that captures the excitement and spirit of achieving what others consider impossible. Today, Oxy is at the forefront of carbon capture technology, pioneering a closed-loop system that not only enhances oil production but also permanently stores carbon underground.
To support our concept, we evoked the feeling of discovery through abstract, morphing shapes that can transform into anything or perform seemingly impossible actions.
The new brand graphically depicted that the impossible was possible through the tesseract. These 3D objects form the core of the visual language, symbolizing Oxy's values and conveying the dynamic, evolving nature of the new brand.
Whether you're new to the market or undergoing transformational change, we incorporate research-driven insights to design bold brand expressions and develop campaigns that deliver measurable outcomes.
The campaign was designed with shapes that adapt and transform based on the brand's promises and values. The fluid and ever-changing nature of these shapes reflects Oxy's ambitious commitment to "zero in" on achieving net-zero emissions by 2050, aligning with the goals of the Paris Agreement.
Impact
Strategic positioning drives sustainable transformation
Our strategic rebranding transformed Oxy from an industry skeptic to a clean energy pioneer, positioning it as the definitive leader in the transition to a low-carbon future. We helped them navigate the energy sector's most significant transformation to Net-Zero while establishing authentic environmental leadership that avoids greenwashing through transparent, measurable practices.