S&B

Changing Perceptions to See National Growth

We paved the way for S&B, an expert in integrated engineering procurement and construction, to achieve nationwide growth by dispelling misconceptions about its capabilities and establishing it as one of the nation’s top integrated EPC firms.

Challenge

Brand misconceptions limit expansion
Growth was limited by the misperception that S&B lacked the capacity to handle larger projects nationwide.

Solution

Clarify brand identity and positioning
Change market perceptions and elevate S&B as a major EPC player through a comprehensive brand analysis, repositioning and go-to-market strategy.

Result

Accelerated growth on a national scale
A new positive brand perception as a large-scale EPC provider has opened S&B to a broader customer base and nationwide growth.

An S&B construction worker sitting on a steel girder

The blue S&B logo designed by BrandExtract

A blue and white banner with the S&B logo and its slogan, "Consider It Done."

A blue and yellow banner promoting S&B's website

An S&B employee walkig down a flight of stairs with a company shirt on designed by BrandExtract

The blue S&B logo designed by BrandExtractAn outline of the S&B logo with yellow gridlines around it, showing BrandExtract's design process

An example of the font used for S&B's brand

Dark Blue

Sky Blue

Gray

Yellow

A tablet with the S&B "Consider It Done" logo displayed on it

S&B branded wall paper next to a set of stairs

“A focus on the people at S&B
elevated credibility and brand differentiation.”

Building on the expertise of S&B’s employees and commitment to taking on any project with confidence, we created the tagline "Consider It Done." Real-world photos of these people at work and dynamic visual patterns told the story of a national leader customers can depend on.

Connect to the Story

Leveraging an Iconic Shield

We kept and refined the brand’s shield, converting it into a dynamic brand element that provided deeper meaning to the overall visual system. Dynamic patterns inspired by the shield provided a library of visual assets that enhanced brand storytelling.

Spotlighting People and Projects

While most competitors focus on projects, S&B goes further by focusing on the project and the people who make it happen. Images of empowered employees at work emphasized this critical differentiator and success factor.

An S&B billboard sign designed by BrandExtract

An S&B flyer with the new brand logo and design

Business cards with the S&B "Consider It Done" design on them

Square digital banner ads featuring the new S&B brand designed by BrandExtract

A digital stand next to an escalator with the an S&B

Branded cube displays with the new S&B logo and designs

We Engineer Brands to Excel

Whether your brand is new to the market, undergoing change or not presenting who you really are, we develop bold brand expressions and campaigns that deliver measurable outcomes.

Let’s Get Building

Delivering Results with Clarity and Certainty

The new website focused on S&B’s vast expertise across markets gained over 55 years, highlighting proven, large-scale projects delivered by experts, positioning the company as an EPC leader with the capabilities to excel nationwide.

A banner image showing what the new S&B website designed by BrandExtract looks like on tablet and mobile

Impact

Winning Creative Awards that Drive Results

We create work that wins for our clients and wins accolades for our creative impact.

Our empowered employee approach provided the foundation for creativity that elevated S&B from regional player to nationally recognized EPC leader, transforming perceptions and positioning them as one of the top integrated firms in the country.

Awards

  • HBMA Lantern
  • WebAward

Impact

  • Enabled transition from regional "mom-and-pop" perception to nationally recognized EPC powerhouse

  • Developed "Consider it Done" brand promise and employee-centered identity that showcases 55+ years of proven EPC expertise

  • Launched an integrated campaign that established S&B as an industry leader ready to take on major national projects

More Impactful Work

Ready to Begin Your Growth Story?

From established companies to start-ups, we support you with innovative strategies and approaches to help you build and strengthen your brand and achieve your full potential.

Let’s Build Together