Magenta
Amethyst
Midnight
Slate
Stone
“Transforming Lynkwell Into
an electrifying brand”
We produced a vibrant and dynamic brand that captured the excitement of this aspirational company and positioned Lynkwell at the crossroads of every element of the EV charging value chain, providing curated solutions through hardware, software, procurement and services.
We embraced Lynkwell's existing brand color, pink and transformed the mostly static brand into a vibrant yet mood-filled electrified neon landscape that communicated the organization's journey to a dynamic future filled with promise and potential.
We created a new logo mark depicting a "beacon" or a signal guiding their target audience to an electrified EV future. Roads, timelapse photography, neon electrified paths of cars in motion, glowing points of contact between vehicles and charging ports, all became part of the new brand story.
From research to strategy to execution, we develop bold brand expressions and create branding campaigns that deliver measurable outcomes.
The overall campaign and new website navigation reflect how audiences evaluate solutions, providing clear pathways to information, animations and dynamic content that directly address the brand's five core audiences: Businesses, Fleets, Utilities, Partners and Drivers.
Impact
Our comprehensive brand transformation took 3 fragmented companies backed by private equity and created Lynkwell as the unified leader in clean energy solutions. We developed their complete brand ecosystem from messaging and identity to digital platform and go-to-market strategy, positioning them as the essential connector of the entire EV charging value chain.
Awards