Karen Moore

Yorkie Mom, House Hunter Buff, Secret Speed Demon

Karen has a gift for seeing through complex numbers to the risks, opportunities, and trends others miss. As BrandExtract's Director of Finance and HR, she leads financial operations, from budgeting, reporting, and cash flow to project profitability, and oversees HR, recruiting and compensation. The result is an agency that stays financially healthy and well supported.

By pairing clear financial insight with smart resource allocation, Karen helps teams deliver value on time and on budget. She's always curious about new ways to improve how the agency operates.

Karen began her career as a Corporate Accounting Manager, mastering accurate reporting through reconciliations and month-end close. She went on to lead Payroll, AP, and AR teams, streamlining processes and putting in internal controls that significantly reduced errors and fraud. Financial analysis and budgeting roles at midsize companies sharpened her forecasting and her ability to interpret complex data. Today, she partners with executive leadership on strategic planning and oversees the finance and people operations that keep BrandExtract running.

What sets Karen apart is her thoughtful approach to problem-solving. She breaks down challenges logically, uses data to find root causes, and works with teams to build practical, scalable solutions. Even under pressure she stays calm, and she encourages others to raise concerns early so decisions support long-term goals.

Karen thrives in a culture that balances creativity with business discipline, and she's energized by supporting a team that builds impactful brand strategies for diverse clients.

Outside the office, Karen rides her bike and is a proud Yorkie mom to a little star. She's a self-described House Hunter Buff who loves touring new properties, and an explorer at heart who enjoys finding hidden shopping gems. And here's the surprise: this finance pro has a need for speed and loves to race cars.