Krista Schroen

Senior Brand Manager

Krista Schroen Portrait

Branding Sleuth, Waterfall Enthusiast, Media Junkie

Krista has a deep curiosity for all things branding. From ideation to launch, Krista loves the branding process and is excited to find new ways to improve it. This makes her perfect for her role as a Senior Brand Manager.  Krista describes herself as a media junkie and keeps multiple lists of her favorite movies on hand in case anyone is looking for recommendations. Her favorite movie is The Shawshank Redemption

 Each unique brand story is fascinating to me. Research, strategy, and creativity combine to shape a valuable and personal brand story that sparks action in others.

A fifth-generation Texan, Krista graduated from the University of Texas, with a BS in Advertising. She’s worked all across Texas in real estate marketing opening several famous locales around Houston including Shadow Creek Ranch, Royal Oaks Country Club, Cinco Ranch, and Fairfield.

Krista's work hasn't solely been in real estate. She has also worked for non-profits, like The Health Museum, where she served as the Director of Marketing and PR. There, she successfully launched a new brand identity and brand strategy for the museum.

More recently, she worked in start-up environments for two energy companies and a CBD extraction facility.  She has also dabbled in interior design. 

Outside of work, Krista loves spending time with her son and cheering him on in sports. She is also a waterfall enthusiast and has a bucket list of waterfalls she wishes to visit. Her current favorite is Multnomah Falls in Oregon.

Like karaoke? Krista is your go-to gal. You should hear her sing “I Will Survive,” by Gloria Gaynor.

Education

  • BS in Advertising, University of Texas

  • Second Wind Certified Agency Account Manager

Awards

  • PRSA Bronze Anvil Award
  • AMA Crystal Award for Brand Development
     

Organizations

  • AMA Houston
  • Katy ISD PTA