We help healthcare companies develop enduring, profitable brands. From medical device manufacturers to hospitals to healthcare services companies, we know where to find the opportunities that transform your brand from good to great. Over the past decade, we’ve had the honor of partnering with healthcare leaders and innovators. Explore how we create intelligent healthcare brands that deliver lasting value for your business.
Examples of Who We've Worked With
Empower Patient Connections
Stay ahead of the curve.
At nearly every level, healthcare organizations must keep up with frequent policy changes and rapidly evolving technology solutions that put patients in more control over their treatment. But keeping up with the increasing demands from regulations and financial oversight committees, as well as empowered patients, is just the baseline for success. Today’s most successful and sustainable healthcare brands are able to present themselves as trustworthy and stable, as well as dynamic and relevant. They resonate with internal and external audience’s emerging needs.
Manage pressure to deliver premium care at lower cost.
Additionally, consumer confidence that the most expensive healthcare solution is truly the most effective has eroded, and patients have begun making their own choices about how and where to seek treatment, as well as how much they are willing to spend. Some are even willing to drive past the closest hospital or emergency room in order to reach a healthcare facility they perceive as offering better customer service or providing a greater value. And with higher out-of-pocket drug costs, they’re seeking greater transparency from pharmaceutical providers and prescribers about the true value of these products.
Disrupt business strategy in an age of healthcare commoditization.
Meanwhile, the structure of the industry is shifting as companies focus on finding the right scale for their business, divesting divisions that no longer make sense, acquiring companies that align with their core offerings and merging to realize greater opportunity.
Now more than ever, clearly differentiated service offerings and a defined market position are crucial for companies looking to thrive in the age of healthcare commoditization.
With over 60% of patients searching for medical information online before making a purchasing decision, digital visibility matters too. And once you’re found, your content’s ability to answer questions and build trust plays a significant role in determining how prospective consumers perceive your brand. The right story and strategy can be the tool that transforms your healthcare company into the knowledgeable, leadership brand that’s driving innovation for your market.
Work We've Done in this Industry
Lone Star Medical
Lone Star Medical approached us for guidance on increasing sales with the end goal of attracting a large buyer for the company. We evaluated its extensive line of surgical rings and hooks and ultimately transformed the company's sales strategy. Lone Star Medical saw increased sales once its customers had the option to purchase larger product packages.
We also identified the true influencer in the company’s purchase funnel. While common convention dictated that medical device companies should market their products to physicians and procurement professionals, our assessment uncovered that operating room nurses actually held the most decision-making power over surgical device purchases. From these and other customer and market insights, we developed a cohesive brand story and position that continued to increase sales and attracted a corporate buyer for Lone Star Medical within just three months of the rebrand.
We helped Millar manage a global merger by proving that they were a leading edge clinical and research company. In a market where innovation is everything, conveying the quality and sophistication of its latest groundbreaking products means everything.
Millar's new brand positioning, “Making the Improbable Possible,” integrates technology with the human element to form a compelling story. The rebrand helped move the global merger forward, generated overwhelming support from the internal team and contributed to a projected 30% year-over-year growth rate for the business.
CompleteRx provides pharmacy management consulting services that help hospitals run more efficiently and profitably.
We helped CompleteRx identify its impact points across the entire hospital ecosystem, and the firm was able to validate its pervasive influence on patient safety, waste reduction and budget conservation. To differentiate CompleteRx from the role of an in-house pharmacy staff, we introduced the idea of the SuperPharmacist — an expert who leverages the firm’s immense network of pharmacy managers and support staff to create the most comprehensive system for compliance, safety and savings.
“BrandExtract really helped us see the full potential for our brand. With their vision, we were able to make a paradigm shift and refocus our communications to convey the true impact Millar and our customers have on medical advancement.”
– Michelle Sanders
Millar’s Marketing Communications Manager