The Elements of User Experience


“The Elements of User Experience” provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering and Interaction Design. These elements affect how people perceive your brand, form opinions about your company’s trustworthiness or feel persuaded by your message.

BrandExtract’s VP of Digital, Malcolm Wolter, delivered this helpful overview during our first quarterly Lunch & Learn for 2014, providing context around the mission of our Digital team and clarifying frequently used terminology. Malcolm’s presentation explains the components of UX so you can better understand the complex skill sets required of a highly collaborative, cross-functional team in delivering an effective digital experience.