BrandExtract’s VP of Digital, Malcolm Wolter, delivered this helpful overview during our first quarterly Lunch & Learn for 2014, providing context around the mission of our Digital team and clarifying frequently used terminology. Malcolm’s presentation explains the components of UX so you can better understand the complex skill sets required of a highly collaborative, cross-functional team in delivering an effective digital experience.
Resources & Presentations
The Elements of User Experience
Insights
Ideas and Actions That Matter
Get strategic insights, explore emerging branding trends, and see how we’re helping organizations build and protect brand value.
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You Already Have a Leadership Brand. Did You Build It on Purpose?
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Brand Performance vs. Brand Resonance: What the Data Tells You
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Insight to Impact: Redefining How Marketing Drives Growth
Bo Bothe, Charity Ndisengei, Donovan Buck
Read more about Insight to Impact: Redefining How Marketing Drives Growth