Brand experience firm, BrandExtract, recently collaborated with Houston-based Crestwood Equity Partners LP (NYSE: CEQP) (“Crestwood” or “CEQP”), to develop its 2018 online sustainability report, entitled Growing Through Connections. The project "enhances transparency on Crestwood's environmental, social and governance (ESG) performance and highlights the company's three-year sustainability strategy" (Crestwood Press Release). The new corporate sustainability website hosting the online report launched on June 17, 2019.
"We are proud to be a leading MLP midstream company with the early issuance of a sustainability report and we are committed to enhancing transparency around our environmental, social and governance performance," said Joanne Howard, Crestwood's director of sustainability and corporate communications. "We started working with BrandExtract on the site and printed highlight report about nine months before we planned to publish, and as you can imagine we had some lofty goals with high expectations."
The new site was built in version 3.1 of BrandExtract’s enterprise-ready web content management system, SAM, which allows Crestwood to manage the website with ease and flexibility.
"In the end, we were able to publish the sustainability report ahead of schedule and it turned out to be what we think is industry-leading," said Howard. "We have received a number of compliments on how interactive and dynamic the site looks and how easy it is to navigate and find information."
The BrandExtract team developed both a web version and a print version of the sustainability report. The challenge: ensure alignment across the two different mediums.
"Our team really stepped up on this project, from the website animations to the data visualizations," said Designer, Kathy Prince. "We had to ensure that the digital and print components of the project were complementary so the information was consistent and met the project objectives."
Crestwood’s sustainability report is an important component of the company's long-term goal to integrate sustainability throughout its business.
"It was a privilege to help Crestwood bring their sustainability report to life," said Laura Ehrlich, brand strategist. "The modern, responsive website and the print report on recycled paper demonstrate Crestwood's commitment to its stakeholders and to the long-term success of the company."
Explore the Crestwood sustainability report at esg.crestwoodlp.com.
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About Crestwood Equity Partners LP
Houston, Texas, based Crestwood Equity Partners LP (NYSE: CEQP) is a master limited partnership that owns and operates midstream businesses in multiple shale resource plays across the United States. Crestwood Equity is engaged in the gathering, processing, treating, compression, storage and transportation of natural gas; storage, transportation, terminalling, and marketing of NGLs; gathering, storage, terminalling and marketing of crude oil; and gathering and disposal of produced water. Visit Crestwood Equity Partners LP at www.crestwoodlp.com; and to learn more about Crestwood’s sustainability efforts, visit https://esg.crestwoodlp.com.
BrandExtract is a brand experience firm that guides growing companies and inspires belief in their brands. Through a team of strategists, creatives and technology specialists, BrandExtract helps clients differentiate themselves, deliver on their brand promise and outperform their competitors across multiple industries.
We were privileged to collaborate with Crestwood on this project. To learn more about how we're inspiring belief through our work, check out some of the brands we've helped build. If you have any branding questions or might need help with a sustainability report or branding project, we'd love to chat.