Belmont Village facility

Work Belmont Village

This developer and operator of luxury senior living communities was looking to better connect with its audience and showcase the ways they were helping residents thrive. We brought the company’s story to life with a new website and a reinvigorated brand.

Room for Growth

For more than 20 years, Belmont Village Senior Living had provided beautiful communities where residents could live healthy, fulfilling lives. The only problem: the company’s outdated website failed to reflect the vibrancy of these communities. Our team stepped in to help.

We immediately saw that the task went far beyond a simple website update. We needed to ensure that Belmont Village’s refreshed communications conveyed the wealth of experiences made possible
by its communities. The website overhaul was an avenue to doing
much more. This was our opportunity to elevate the brand and position Belmont Village as a leader in luxury living.


Houston, TX
  • Senior Living Communities
Services Offered
  • Marketing
  • Digital
  • Strategy
  • Branding

A Better Story

A primary element of the rebrand was new unifying messaging. The goal was to emphasize that Belmont was not just a place to live, but a place to grow, connect and thrive. Thus, the theme "A Place To..." was born, assuring residents that their futures were in the best hands.

  • a nice dining room at Belmont Village

  • a Belmont Village employee taking care of a resident

  • outdoor dining facility at Belmont Village

  • Belmost Village resident and employee partaking in activities

  • A common area at a Belmont Village facility

  • A Belmont Village employee and resident painting together

0 of 0

Design with Care

The original Belmont Village website wasn’t living up to the company’s promise of luxury senior living. It was full of outdated imagery. Each of the 24 locations had its own microsite that felt disconnected from the central Belmont Village brand. The site also lacked responsive design for mobile platforms, making it more difficult to navigate and use — especially for seniors.

We started with research to illuminate the needs of residents and their families. From there we designed a new site with clear navigation and consolidated location information to make it easier for users to explore all the company’s offerings. At last, Belmont Village’s website reflected its luxury communities and reputation for modern caregiving.

Graphic of a web browser nav bar
Belmont Village website homepage

Community Building

Now that Belmont Village's brand was aligned with its vision, it was time to tell the world. In addition to the website, we created brochures, hiring materials, social media graphics and more, all communicating the promise of better living at Belmont Village communities, and positioning the company as a premier provider among its peers.

Belmont Village print materials

Automatic Growth

To attract future residents to the new face of Belmont Village, we launched a fully-automated HubSpot lead generation campaign, complete with hundreds of landing pages and emails delivering quality offers. These inbound campaigns welcomed prospective residents to Belmont Village, guided them through educational materials, and invited them to schedule a tour or consultation with family advisors. With more engaging marketing, the company started seeing record new resident enrollments.

Belmont village website on a laptop screen

Belmont village website screen capture on a mobile device

A couple of Belmont Village residents enjoying dinner

A Place to Thrive

Belmont Village now has branding that lives up to its distinguished offering. The company is positioned to lead the luxury elder living care industry and is equipped with an inbound marketing engine that’s driving new leads. BrandExtract continues to support Belmont Village to this day.

Results and Outcomes


increase in contact form submissions YOY


faster load time


increase in new users


leads gained


marketing qualified leads


sales qualified leads


customers (move-ins)


  • Best Business-to-Consumer Website Crystal Awards

  • Marketing Automation Campaign Crystal Award - Judge’s Choice
  • Best Marketing Automation Campaign Crystal Awards

  • Print Brochure AAF-Houston ADDY Award

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