Every business experiences periods of turbulence, whether you’re facing unstable market conditions like the current oil downturn, workforce reductions, budget cuts, increased competition or a combination of these factors. Accomplish your marketing goals with fewer resources, and learn how to reset and reprioritize if you marketing plan gets derailed. Discover how to create value for your organization and secure your role with lean marketing strategies.
Resources & Presentations
How to be a Lean Marketer in Any Environment
Insights
Ideas and Actions That Matter
Get strategic insights, explore emerging branding trends, and see how we’re helping organizations build and protect brand value.
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The Resilience Dividend: What a Sustainability Strategy Buys an Asset-Heavy Business
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Don't Torch Your Brand (Part 2): How to Communicate Brand Changes
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Don't Torch Your Brand (Part 1): Three Cautionary Tales of Brand Disruption and Business Transformat