Branding Services

Finding and expressing the core of your organization in a way that’s strategically different from your competitors. That is the special, challenging work we do at BrandExtract, and we do it well.

Brand Strategy

We close the gaps between expectation and reality via thorough examination of your business. Our brand strategy team conducts interviews with current and former stakeholders and uses those insights to identify your unique value proposition and make recommendations on how to align your business practices with your goals. During this phase, we conduct deep research based on assessments and analytics to reexamine a company's:

  • Strategic positioning
  • Brand architecture
  • Personas and use-case scenarios
  • Key message matrix / USP
  • Value and financial impact modeling
  • Mission, vision and values

Brand Development and Differentiation

The actual manifestations of your brand go far beyond a logo. Signage, signatures, behavior — we carefully mold anything and everything that can be associated with your business. Making the experience uniform and repeatable at every touchpoint is key to building belief.

  • Brand creation: Crafting the truth you tell and connecting the dots among all aspects of your brand.
    • Naming
    • Brand identity
    • Design systems
    • Standards
  • Brand expression: Even the right message has to be presented the right way to make that vital connection you hope to make.
    • Voice and tone
    • Message
    • Imagery and visual
    • Story
  • Brand transformation/repositioning: From ground-up reworks to minor tweaks, we can help take your branding efforts to the next level.
    • Overhaul
    • Refresh/update
    • Migrate
    • Integrate

We use a brand pyramid model to express your brand position. The higher up you go, the greater the value of your message. At the top, you can see everybody, and they can see you.