Five Client Launches (And More) in Q1 2024


Screenshot of the Employer Flexible home page overlayed on a BrandExtract eggplant colored background.

In just three short months, five clients of BrandExtract celebrated the successful launches of various new websites, brand names, logos and more. The amount of pride we have in these projects can't be overstated, but we'd rather you see the fine work for yourself. Learn a little bit about each of the projects we launched in Q1, and check out what makes them so special.


Aeroflow Health acts as a bridge between health plans, providers and patients to get people the care they need. Its new website marks a significant accomplishment for our development team, who built all the core components and building blocks that make up the site. These templates took Aeroflow's designs and turned them into streamlined, functional experiences that make the company's website easy to navigate and simple to expand upon in the future.


ARCOS is a provider of workforce management software and other technology that streamlines the operations of utilities, airlines and other critical infrastructure. The company's new website repositions ARCOS as a solutions provider for both "blue sky" and "gray sky" situations, clearly communicating the full value of its "software-as-a-service" (SaaS) offerings across all types of weather events. The heavy focus on motion and imagery of people on the job in target industries like utilities and airlines provides an approachable presentation for its comprehensive software platform.

Data Projections

Data Projections is a leading AV integration company that empowers businesses with high-end solutions for visual displays and other technology. Its old website had rich content, but needed to be adjusted after six years without a major update. The company's new site streamlines true lead generation and sales support, enabling Data Projections to reach its long-term goals. The website overhaul also addressed technical and search issues, making navigation easier than ever.

Employer Flexible

Employer Flexible is a PEO provider that specializes in high-touch, individualized service that provides businesses with the tools they need to focus on big-picture goals and success. We first redeveloped Employer Flexible's brand over twelve years ago, so the team was excited to update the company's website to reflect a renewed alignment of corporate and brand values. With updated brand pillar messaging and design elements, the new website makes it easy for businesses in need to find the information they're looking for with clear pathways for actions such as reaching out to the sales team or learning about Employer Flexible's services.

Residing Hope

Residing Hope, formerly known as Florida United Methodist Children's Home, is an organization that serves abused, abandoned and neglected children in Florida. Their brand name and identity needed an update that better reflected the purpose they serve, so our team helped them develop a new brand: Residing Hope. Its new logo represents the organization's faith-based background and focus on fostering growth through holistic care.

A Few More Highlights

But that's not all: BrandExtract had even more reasons to celebrate this quarter. Read on for a quick rundown of the other highlights of Q1 2024.

Millar Nominated for HBJ Landmark Award

In March, the new Millar building in Pearland, Texas was nominated for a Houston Business Journal Landmark Award in the Headquarters category. Our dedicated team partnered with Millar to design the color palette, building branding, signage and displays for the new facility. The 27 new branded areas, wayfinding and interactive exhibits in their offices now clearly illustrate how that history connects to the present-day capabilities of Millar, and how their pressure-sensing innovations impact nearly every aspect of bodily health.

CEO Bo Bothe Speaks at AMA Houston and CEO Summit

During a virtual panel discussion hosted by the American Marketing Association in Houston, President and CEO Bo Bothe gave a talk about the alignment of corporate strategy, brand strategy and communication strategy. He also spoke at a CEO Summit hosted by Social Lift, where he presented on brand synergy that grows corporate value among other leaders in the industry.

BrandExtract Holds Third Annual Company Retreat

This past February, our team gathered from all over the country, dedicating valuable time to strategize ways to enhance our client experiences. Engaging in activities to deepen our understanding of challenges, we reflected on BrandExtract’s values and discussed how to better align with them at work. We came away with fresh ideas and a renewed drive to improve the experience for our clients and fellow teammates.