Client and recruitment engagement grows with improved digital user experience°
In order to meet the growing demands of its global audience, Anadarko needed a modernized and more robust user experience across all three of its enterprise-level websites – Anadarko.com, WesternGas.com and MZLNG.com.
BrandExtract developed responsive, scalable web experiences for each of Anadarko’s major digital properties to better tell the brand’s story and drive engagement for all audiences across both desktop and mobile devices.
BrandExtract’s Web Content Management system, SAM (Site Authoring and Maintenance), provided Anadarko with a robust, battle-tested and enterprise-ready solution with unequaled ease-of-use. With several of Anadarko’s peers and Houston’s Top 100 companies already utilizing SAM, the firm knew the platform would meet and exceed its rigorous standards.
The launch of Anadarko’s site marks the first fully responsive enterprise-level site developed by BrandExtract. In addition to the site itself, the extensive third party integrations, from investor relations information to social media feeds to recruiting software, are also fully responsive to perform across any device.
“We often refer to SAM as the ‘Swiss army knife’ of Web Content Management systems. It also pairs well with virtually any programming language or software. Because it is exceptionally easy to maintain, we find many of our enterprise-level clients vastly prefer it over other solutions.”
— Malcolm Wolter
VP, Digital, BrandExtract
The easy-to-use SAM interface allows the Anadarko internal team to make updates and adjustments to its new websites, without requiring assistance from IT. And with additional ongoing support available from BrandExtract, we helped to unburden the IT department and empower the marketing team to take control of its web content.
We increased Anadarko’s reach through responsible, responsive design and improved search engine optimization. Immediately post-launch, the site received an overall traffic increase of 10%. We also saw a 10% increase in form submissions, indicating higher interest and engagement from prospective clients and recruits.