Black Stone Minerals
Read how a brand update prepared a mineral rights company for its successful launch on the NYSE°
With its Initial Public Offering approaching, Black Stone Minerals, a leading oil and gas mineral and royalty company, sought a better way to communicate the breadth and value of its properties to investors. To help the company convey the national impact of its holdings, BrandExtract updated and enhanced the brand with a renewed focus on its assets.
As Black Stone Minerals prepared for its launch on the New York Stock Exchange, it needed a more cohesive brand to solidify its public message to investors. In order to showcase the company as a high-quality investment, Black Stone Minerals required a new website with a more modern look and feel. The firm also sought to improve communication and digital accessibility for its key audiences, including asset owners and operators.
“To help Black Stone Minerals perform in the asset-driven minerals industry, our team solved accessibility challenges and brought data to the forefront. The web experience we built supports the refreshed brand they took public on Wall Street.”
— Leslie Rainwater
Brand Strategist, BrandExtract
BrandExtract updated the Black Stone Minerals brand to convey the depth and breadth of its assets as well as the nation-wide scale of its influence. The refreshed brand and a new digital experience provide a valuable platform for Black Stone Minerals to share its story with potential investors and business partners.
To improve accessibility of information for each key audience, we developed the website using fully responsive design. The powerful, yet easy-to-use user interface supports the firms data-driven business. New online tools, complete with detailed, interactive maps, help asset owners and community stakeholders locate property details and contact information for their regional Black Stone Minerals representatives. Investors can browse assets to better understand the impressive scope of the companys holdings.
To assist the companys IPO strategy and elevate its perception in the marketplace, we also produced various branded assets such as marketing collateral, stationery, a tradeshow exhibit and custom photography.
Equipped with a more substantive brand and sophisticated user experience, Black Stone Minerals successfully launched on the NYSE, ringing the opening bell on May 1, 2015.