President and CEO
For BrandExtract co-founder Bo Bothe, imagination and perseverance play an equal part in making believers. Imagination allows companies to shed perceptions that may be blocking the path to see its true essence or purpose. Perseverance is the grit required to share that vision and get others to join in. With more than two decades as a veteran designer and entrepreneur, he channels his experience building BrandExtract and its brand into helping our various clients identify transformation opportunities and when to seize them.
“When you create a brand promise that’s true to who you are, and you can deliver on it consistently, it elevates everyone around you. It’s our job to inspire people to believe in the impact they have and the growth they can achieve.”
Bo stresses authenticity as the driving factor behind a brand’s continued success, urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values
A Houston native and former Sharpstown and Missouri City resident, Bo grew up in the carpet business with his dad (Carpet World). He is a graduate of Strake Jesuit, Texas Tech University (Design Communications) and Rice University (MBA). His many awards and accolades include: HBJ’s Inaugural “40 Under 40”, Rice Jones School Alumni Service Award, Jones Citizenship Award, and Strake Jesuit Ignatian Award.
Bo founded BrandExtract because he "wanted to create a place where I wanted to work." Years later, he continues to grow the firm to be internationally known as one of the best branding firms in the United States.
Outside the office, Bo regularly volunteers his time to organizations that share his passion for doing the right thing and doing good in the community. He’s a former President of AIGA Houston, President of the Jones School Alumni Board, former City Councilman for the City of Spring Valley Village and currently sits on the board of Camp Cho-Yeh, The San Jacinto Museum of History and the Kareem Jackson Foundation. He is also active in many other organizations, leveraging his brand-building expertise and passion for
- BFA in Design Communications, Texas Tech University
- MBA, Rice University
Primary Areas of Focus
- Brand Strategy
- Forbes Agency Council
- AIGA – Past President
- City of Spring Valley – Past Council Member
- Rice Jesse H. Jones School of Business Alumni Board – Past President
- Lemonade Day Houston – Past President
- Camp Cho-Yeh
- The San Jacinto Museum of History
- Kareem Jackson Foundation
Awards and Accolades
- HBJ’s Inaugural “40 Under 40”
- 2010 Alumni Service Award
- Jones Citizenship Award
- 2014 Strake Jesuit Ignatian Award