Between launching a new mobile app, designing new logos, volunteering in the Houston community, and welcoming new team members, the fourth quarter was a jam-packed end to the year for our team. In this roundup, we'll cover these projects and more.
- Bo Bothe featured in Inc. and Forbes
- Donovan Buck featured in CIODive
- Marathon Petroleum Launches New Sites and a Refurbished App
- New Logo for Disaster Recovery Services
- ANA Lantern Awards
- Great Place to Work™️ Certification
- Volunteering at Project C.U.R.E.
- Voice of the Customer Research with C-Cubes
- Detex Product Ads
- New Team Members
- John Lafitte attends JSMobileConf
- Chris Wilks Speaks on Digital Marketing Panel
President and CEO, Bo Bothe, was recently quoted in Inc. Magazine on how to successfully rebrand your business and make sure your investment pays off. He also published an article in Forbes as a member of the Forbes Agency Council, an invitation-only community for owners and executives in successful public relations, media strategy, creative, advertising, and branding agencies. The article, "5 Trends That Will Influence Brands In 2020 And Beyond," covers how B2B and B2C brands will need to adapt in order to earn recognition and market share.
American petroleum refining, marketing, and transportation company, Marathon Petroleum had a busy quarter that included a new website launch and an updated pipeline app.
Originally part of the main Marathon Petroleum site, the Marathon Petroleum Asphalt and Heavy Products Division had grown over the years to include 279 products and 33 locations across the U.S. Given its size, Marathon Petroleum decided to spin-off the division with its own website. We built an immersive website complete with a detailed search function, graphics, and unique landing pages associated with the Asphalt Division.
Next, we collaborated with Marathon Petroleum to update its Marathon Petroleum Finder App. Designed to help rural landowners and communities, the app allows users to locate nearby pipelines and contact territory managers regarding questions and concerns. We upgraded the look and feel of the app to match the company's recent rebrand and added new features for both iOS and Android.
Disaster Recovery Services (DRS) needed a new identity to match its sophisticated business approach. They wanted a logo to speak to how they approach disaster-related problems and emphasize their personal approach to helping people.
Service and relationships are a huge part of the brand; we strove to bring that to life in a variety of ways with the new logo. The design creates a "D" with lines coming together like holding hands while the arrows indicate positive, restorative movement resulting in a return to normalcy. It is meant to evoke a sense of continuity and that DRS will be there to support clients, no matter what. The design received an Award of Excellence at the ANA Lantern Awards.
We're excited to announce that four of our projects from the past year received Awards of Excellence in the 2019 Lantern Awards of Texas. The Lantern Awards recognize the most high-quality and strategic business-to-business communicators in the industry.
We received nominations for the following projects and categories:
- Archrock Corporate Video
- WillScot Sales Videos
- Southern Ice Cream Rebrand
- DRS Logo Design
Learn more about each of the projects here.
BrandExtract has earned designation as a Great Place to Work®-Certified company based on employees’ feedback on their Trust Index© Survey. Great Place to Work is the global authority on workplace culture, employee experience and the leadership behaviors proven to deliver market-leading revenue and increased innovation.
In October, our team stepped away from the office to spend our quarterly service day at Project C.U.R.E. moving and organizing life-saving medical equipment for hospitals and clinics in need around the world. Project C.U.R.E. is the largest provider of donated medical supplies and equipment to developing countries, helping build sustainable healthcare infrastructures along the way.
On average, Project C.U.R.E. delivers three to five semi-truck sized containers packed with the medical equipment and supplies each week. Along with that, hundreds of healthcare professionals travel with Project C.U.R.E. to treat and train communities in need.
Our team put our fierce organizational skills to use in order to help sort and organize Project C.U.R.E.’s warehouse. Check out the full recap.
This past quarter, modular building company, WillScot, came to us looking for help on customer research to identify and prioritize strategic areas of priority to improve customer satisfaction.
Partnering with our data research group, C-Cubes and Dr. Vikas Mittal, we created a detailed customer survey. Our goal: to identify the top execution levers that would drive the most customer value. Following thousands of responses and numerous customer interviews, we worked with C-Cubes to compile and analyze the results. With this data, WillScot will be able to develop a more informed business strategy for 2020.
Door hardware and security company, Detex, needed help launching 3 product lines for the start of 2020; an outdoor delayed exit, an outdoor exit with latch retraction, and a new automatic operated door.
To help with these new launches, BrandExtract helped design print and video ads for all three products as well as designated landing pages for each. Beyond advertising, the videos will be available on Detex's website.
In October, the Supreme Court declined to hear an appeal from Domino's Pizza after the company was sued for having an inaccessible website. Since the ADA does not specifically list requirements for websites, compliance is hard to define. VP of Software Engineering, Donovan Buck, shared his insight with CIODive on what the Domino's lawsuit means for compliance. Read the full article
This quarter two new additions joined our team, Camila Ruiz as our new Designer and Yana Jones as our new Brand Manager.
Camila Ruiz joined BrandExtract's design team in October of 2019. Originally from Bogota, Colombia, Camila came to Houston when she was 15, where she jumped back and forth between her home country and the U.S. for school before earning a BA in Graphic Design from the University of Houston. She was drawn to BrandExtract by the quarterly service events and the opportunity to work on a diverse number of projects with a large team.
Yana Jones joined the BrandExtract team in November 2019. A native of Kyiv, Ukraine, Yana had the good fortune of spending two summers in Galveston in a work-study-travel program prior to moving to Houston from Ukraine permanently. She was attracted to BE's team, fun culture, and interesting client portfolio. Yana is looking forward to getting her hands on brand strategy and eventually growing into a Brand Strategist role.
On October 10, Digital Content Strategist, Chris Wilks, participated in the Digital Marketing Panel at The Entrepreneurship Institute's (TEI) Presidents' Forum. The Presidents’ Forum brings together business leaders and trusted advisors from various industries and disciplines to share knowledge, generate ideas and make valuable connections.
At the forum, Chris and the other panelists discussed topics such as questions CEOs should ask regarding their company’s digital marketing strategies, how to select KPIs, and how to approach different elements of digital marketing. For more details on the panel and what was covered, check out the full story.
Looking Ahead to 2020
This quarter, our team really stepped up to finish strong. We can't wait to dive into new projects in 2020 and help others create, transform and grow.
In celebration of the holidays and the new year, our office will be closed from December 24 until January 1st. Until next time, stay up to date on all things BrandExtract on our News page and social media channels. Happy Holidays and Happy New Year from our team!