Krista Schroen

Branding Sleuth, Waterfall Enthusiast, Media Junkie

Krista has a deep curiosity for all things branding. Krista loves the branding process from ideation to launch and is excited to find new ways to improve it. She bridges creative vision with strategic execution. Known for fusing storytelling with analytics and applying modern tools to streamline research, she brings a leadership style and collaborative approach that empowers teams to do their best work.

A fifth-generation Texan, Krista graduated from the University of Texas with a BS in Advertising, where she cut her teeth in sales and brand management by serving as a Senior Advertising Manager for UT's "The Daily Texan" publication while pursuing her degree.

Throughout her twenty-plus-year career, Krista has successfully managed diverse brands across multiple industries, including energy, software and technology, manufacturing, real estate, retail, luxury and home, non-profit, health and wellness. 

Krista's philosophy for brand and marketing strategy begins and ends with research and measurement. She loves being a bridge between creativity and process, having launched numerous brands and marketing campaigns. Her approach combines strategic thinking with creative execution, using data management and technical prowess to help drive client success while leading with empathy and genuine care for both clients and team members.

Outside of work, Krista loves spending time with her son and cherishing moments with family and friends. She shares her space at home with her little "animal farm": two dogs and a cat who keep life entertaining. Krista is also a waterfall enthusiast and has a bucket list of waterfalls she wishes to visit. Her current favorite is Multnomah Falls in Oregon. As a true media junkie and book lover, she keeps multiple lists of her favorites on hand in case anyone is looking for recommendations. She's always learning and staying current with trends.

Like karaoke? Krista is your go-to gal. You should hear her sing "I Will Survive" by Gloria Gaynor.