BE_WhatWeDo_Iconsvg BE_WhatWeDo_Iconsvg BE_WhatWeDo_Iconsvg BE_WhatWeDo_Iconsvg search
Malcolm Wolter, CUA | VP Digital | BrandExtract - Meet Malcolm Wolter, Vice President of Digital at brand experience firm, BrandExtract. Malcolm focuses on usability and interactive design.


Malcolm Wolter, CUA - VP Digital - BrandExtract

Malcolm Wolter
Partner and Vice President, Digital

As a Certified Usability Analyst, Malcolm Wolter puts the user first, last and always when approaching any digital project — a philosophy he encourages across the board at BrandExtract. This deep approach to the design and branding processes, Malcolm says, is the only way to inspire lasting change and results.

“If you ask ’why?’ enough, you can start to make some well-informed decisions that truly benefit your users — people. To create long-term accountability, progress and ROI, you have to start there.”

BrandExtract’s Vice President, Digital is a regular attendee at numerous industry summits and conferences, including local HIMA events, Web 2.0, Usability 2.0 and the HOW Design Live Conference, where he has previously been a guest speaker.

A native of Victoria, TX, Malcolm is a graduate of Southwest Texas State University (not Texas State University!) with a B.A. in Graphic Communications. He is a former founding partner in Bravo Zulu! Interactive, a promintent digital design firm that merged with BrandExtract in 2006.

Malcolm is the driving force behind BrandExtract’s user-centered approach to interactive design. He has produced eminently usable products for a long list of clients, including Compaq, GE, Schlumberger, Marathon Oil Corporation, Ernst & Young, Houston Ballet and the San Jacinto Museum of History.

"The team is by far the best thing about BE," he says. "A really passionate group of people who are heavily invested in the success of our clients. We get to work on some really cool projects, and help large global companies define or redefine their brands. It's very rewarding."

Malcolm takes a personal interest in building long-term bonds with organizations throughout the Houston community. He is actively involved with Special Cheers, which provides therapeutic services for children and young adults with special needs, as well as with the San Jacinto Museum of History. An armchair historian, Malcolm has worked with the museum for more than 12 years, guiding the development of three generations of the museum’s website.

"I have a passion for history and am an unabashed Anglophile," Malcolm adds, "so I love traveling with my family and visiting historical sites in Texas, the U.S. and the U.K. I enjoy reading history and historical fiction. A closet geek from way back, I enjoy running tabletop and virtual RPGs for friends and family and have a vast collection of games, miniatures and scatter terrain, both physical and digital. I have lost myself for weeks and months on end making maps of places that don’t really exist."

You might also recognize Malcom from his former musical career. He was a founding member of Rat Ranch, a popular rock 'n' roll cover band on the Richmond strip in Houston, 6th Street in Austin and many other venues around Texas in the late 80s - early 90s.

  • BFA in Graphic Communication, Southwest Texas State University
Primary Areas of Focus
  • Usability
  • UX Design 
  • Certified Usability Analyst
  • HIMA
  • User Experience Professionals Association

Email Malcolm