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RETURN TO INSIGHTS

2017

Arms Wide Adoption Services brand

Arms Wide Adoption Services Embraces Change for Strategic Rebrand

Read how Houston-based adoption agency, Spaulding for Children, decided to rebrand as Arms Wide Adoption Services. 

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Brand Bullseye

Eliminating Strategic Confusion Through Data-Science Infusion

Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.

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Branding Notebook

How to Create Branded Content That Earns Shares

Learn the steps to creating unique, valuable content that not only aligns with your brand identity, but earns shares among your target audience.

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Branding in a Downturn Article

Navigating Your Brand Strategy Through a Changing Economy

Read our tips to help your business remain true to your brand through every economic phase.

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2016

Impacting Banner

Align Sales Strategy with Your Brand Using Sales Playbooks and Training Programs

Learn how to keep your sales playbooks and sales training program aligned with your brand identity. 

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How to Build an Account-Based Marketing Program That Lasts

Develop a stronger account-based marketing and marketing automation program. Learn how to tie your MAP and ABM programs into your overall sales strategy.

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Building a Content Strategy for Your Sales and Marketing Teams

Develop a content strategy your marketing and sales teams can use. Get tips to help your teams work together, communicate effectively and leverage content.

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What Digital Strategies Work Best for B2B? 4 Success Stories

Learn B2B digital marketing strategies you can apply to your own brand. See real examples from clients and get tips to determine if a similar approach will work for you.

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How to Build ROI and Accountability into Your Marketing Plan

Develop a marketing plan that drives greater ROI. Get tips to help your team stay accountable, complete planned activities and reset if necessary.

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Rebranding After an Acquisition: Build Your Strategic Relaunch Plan

Get guidance to lead a rebrand after an acquisition, merger or other major business turning point. Gain insight from a company who successfully relaunched.

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2015

Branding in the Legal Industry: Close up on Identity Design

Explore brands we've developed for top law firms like Fulbright, BoyarMiller and more. See how the right brand identity supported their success.

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Logo Retrospective: Branding for Social Good

Join us as we look back on the brands and logos we have created over the past 10 years for the non-profit organizations that help our community thrive.

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Google's Mobile-Friendly Update and the New Digital Landscape

Our digital experts explain what Google’s update really means for your business' digital strategy and how to adjust to a mobile-first landscape.

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The Role of Brand in a Downturn: Spotlight on the Oil Industry

The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. 

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BrandExtract Book Club: Establishing a Growth Mindset

Discover why we read and discuss books as a company, as well as how we select our books and lead discussions. See what we're reading.

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How to Prove Branding and Marketing ROI for B2B

Learn how to assess your marketing or branding ROI by designing an experiment and running strategic tests – all while building the value of your business.

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Brand Consistency: Learn Strategies That Build Business Value

Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.

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Branding

7 Frequently Asked Branding Questions

From building brand awareness to transferring brand equity during a divestiture, our BE Co-Founders answer seven of our most frequently asked questions.

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2014

Impacting Banner

How to Get Buy-in for Your Rebrand: Q&A with Brand Strategists

A rebrand creates meaningful change in an organization by aligning marketplace perceptions, improving processes, and increasing stakeholder ownership.

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Impacting Banner

Brand Transformation: What, Why and How?

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.

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Impacting Banner

What Abbey Learned After a Summer of Mentoring with AIGA Design Loop

BrandExtract Senior Designer, Abbey Mora partnered with Houston’s up-and-coming creative talent as a mentor in AIGA’s Design Loop 2014 program.

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