Read Articles

Think that internal branding is only important to your employees? It can also impact the rest of your business -- including recuriting efforts and even your bottom line.

Cause branding has become intergral to a business' strategy. Learn how to engage in cause branding, what fators to consider, as well as what to avoid when implementing your strategy.

Data science can help brands drive meaningful change. Find out how a statistical modeling framework can help connect the dots, make informed decisions and outperform competitors.

The California Consumer Privacy Act was signed into law on September 23, 2018. Discover how this affects organizations that do business and handle consumer data within the state.

Discover the method you can use to quantify the worth of your target firm's brand ahead of any potential merger or acquisition. Capturing this insight can help you make informed decisions that align with your business strategy.

Google is prioritizing websites in search rankings that are optimized for mobile devices. Find out how to ensure your site is mobile-friendly and meets user and search engine needs at the same time.

Financial impact analysis (FIAs) models play a crucial role in your ability to demonstrate the worth of your product or service and more. Learn how FIAs can drive business performance for you and your buyers.

Discover how to map your value chain and surface important business insight with our high-level framework. From setting up the project team to documenting the delivery cycle, we cover essential steps that can help you deliver on your brand promise.

Roughly one-in-eight people in the U.S. have a disability. Failure to accommodate such a large audience limits the positive impact a website can have on your business. Learn how you can make your websites accessible to everyone.

In the wake of increasing M&A activity, potential acquirers need to ensure target firms can deliver strong returns. Discover how measuring brand value can accelerate your growth strategy.

The EU's General Data Protection Regulation (GDPR) won't only affect member states but also U.S. companies that do business in Europe. So what do we need to know and do about being GDPR compliant?

Is your website actually engaging and converting prospects at a rate that reflects your business goals? Discover the layers that make up high performing business websites.

Websites are under greater threat from hacking than ever before. As vulnerabilities continue to be exploited, we take a look at how you can optimize the security of your CMS and remain proactive.

Discover how real companies documented their processes, uncovered unique insight and improved business performance.

As buyers gain influence, companies are turning to branding to differentiate themselves in the marketplace. Discover how a strong brand drives real business growth.

Websites across the internet will be affected by Google Chrome's security warning updates coming in October 2017. Learn more about Google's update from our SAM expert. 

Read how Houston-based adoption agency, Spaulding for Children, decided to rebrand as Arms Wide Adoption Services. 

Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.

Learn the steps to creating unique, valuable content that not only aligns with your brand identity, but earns shares among your target audience.

Read our tips to help your business remain true to your brand through every economic phase.

Learn how to keep your sales playbooks and sales training program aligned with your brand identity. 

Develop a stronger account-based marketing and marketing automation program. Learn how to tie your MAP and ABM programs into your overall sales strategy.

Develop a content strategy your marketing and sales teams can use. Get tips to help your teams work together, communicate effectively and leverage content.

Learn B2B digital marketing strategies you can apply to your own brand. See real examples from clients and get tips to determine if a similar approach will work for you.

Develop a marketing plan that drives greater ROI. Get tips to help your team stay accountable, complete planned activities and reset if necessary.

Get guidance to lead a rebrand after an acquisition, merger or other major business turning point. Gain insight from a company who successfully relaunched.

Explore brands we've developed for top law firms like Fulbright, BoyarMiller and more. See how the right brand identity supported their success.

Join us as we look back on the brands and logos we have created over the past 10 years for the non-profit organizations that help our community thrive.

Our digital experts explain what Google’s update really means for your business' digital strategy and how to adjust to a mobile-first landscape.

The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. 

Discover why we read and discuss books as a company, as well as how we select our books and lead discussions. See what we're reading.

Learn how to assess your marketing or branding ROI by designing an experiment and running strategic tests – all while building the value of your business.

Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.

From building brand awareness to transferring brand equity during a divestiture, our BE Co-Founders answer seven of our most frequently asked questions.

A rebrand creates meaningful change in an organization by aligning marketplace perceptions, improving processes, and increasing stakeholder ownership.

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.

BrandExtract Senior Designer, Abbey Mora partnered with Houston’s up-and-coming creative talent as a mentor in AIGA’s Design Loop 2014 program.