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2018

The California Consumer Privacy Act

The California Consumer Privacy Act was signed into law on September 23, 2018. Discover how this affects organizations that do business and handle consumer data within the state.

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How to Measure Your Target Firm’s Brand Value for M&As

Discover the method you can use to quantify the worth of your target firm's brand ahead of any potential merger or acquisition. Capturing this insight can help you make informed decisions that align with your business strategy.

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Ranking in Google: How to Make Your Site Mobile-Friendly

Google is prioritizing websites in search rankings that are optimized for mobile devices. Find out how to ensure your site is mobile-friendly and meets user and search engine needs at the same time.

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Measuring the Financial Impact of Your Product or Service

Financial impact analysis (FIAs) models play a crucial role in your ability to demonstrate the worth of your product or service and more. Learn how FIAs can drive business performance for you and your buyers.

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How Do You Map the Value Chain?

Discover how to map your value chain and surface important business insight with our high-level framework. From setting up the project team to documenting the delivery cycle, we cover essential steps that can help you deliver on your brand promise.

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Accessible Websites are Good Websites

Roughly one-in-eight people in the U.S. have a disability. Failure to accommodate such a large audience limits the positive impact a website can have on your business. Learn how you can make your websites accessible to everyone.

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Measuring Brand Value for M&A Success

In the wake of increasing M&A activity, potential acquirers need to ensure target firms can deliver strong returns. Discover how measuring brand value can accelerate your growth strategy.

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GDPR for U.S. Based Websites

The EU's General Data Protection Regulation (GDPR) won't only affect member states but also U.S. companies that do business in Europe. So what do we need to know and do about being GDPR compliant?

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Creating Engaging and Converting Business Websites

Is your website actually engaging and converting prospects at a rate that reflects your business goals? Discover the layers that make up high performing business websites.

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CMS Security: Keep it Simple, Keep it Safe

Websites are under greater threat from hacking than ever before. As vulnerabilities continue to be exploited, we take a look at how you can optimize the security of your CMS and remain proactive.

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Shawcor Logo

Corporate Rebranding at Shawcor: Measuring and Implementing Brand Promise

Discover how we used data-science to integrate customers research findings into its annual strategic planning process for actionable insights.

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Value Chain Mapping Diagram

Value Chain Mapping: Why It's Vital to Business Performance

Discover how real companies documented their processes, uncovered unique insight and improved business performance.

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2017

The Real Business Value of Branding

As buyers gain influence, companies are turning to branding to differentiate themselves in the marketplace. Discover how a strong brand drives real business growth.

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Google Chrome Security Update from our SAM team

Imminent Security Warnings in Google Chrome

Websites across the internet will be affected by Google Chrome's security warning updates coming in October 2017. Learn more about Google's update from our SAM expert. 

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Arms Wide Adoption Services brand

Arms Wide Adoption Services Embraces Change for Strategic Rebrand

Read how Houston-based adoption agency, Spaulding for Children, decided to rebrand as Arms Wide Adoption Services. 

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Brand Bullseye

Eliminating Strategic Confusion Through Data-Science Infusion

Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.

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Branding Notebook

How to Create Branded Content That Earns Shares

Learn the steps to creating unique, valuable content that not only aligns with your brand identity, but earns shares among your target audience.

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Branding in a Downturn Article

Navigating Your Brand Strategy Through a Changing Economy

Read our tips to help your business remain true to your brand through every economic phase.

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2016

Impacting Banner

Align Sales Strategy with Your Brand Using Sales Playbooks and Training Programs

Learn how to keep your sales playbooks and sales training program aligned with your brand identity. 

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How to Build an Account-Based Marketing Program That Lasts

Develop a stronger account-based marketing and marketing automation program. Learn how to tie your MAP and ABM programs into your overall sales strategy.

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Building a Content Strategy for Your Sales and Marketing Teams

Develop a content strategy your marketing and sales teams can use. Get tips to help your teams work together, communicate effectively and leverage content.

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What Digital Strategies Work Best for B2B? 4 Success Stories

Learn B2B digital marketing strategies you can apply to your own brand. See real examples from clients and get tips to determine if a similar approach will work for you.

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How to Build ROI and Accountability into Your Marketing Plan

Develop a marketing plan that drives greater ROI. Get tips to help your team stay accountable, complete planned activities and reset if necessary.

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Rebranding After an Acquisition: Build Your Strategic Relaunch Plan

Get guidance to lead a rebrand after an acquisition, merger or other major business turning point. Gain insight from a company who successfully relaunched.

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2015

Branding in the Legal Industry: Close up on Identity Design

Explore brands we've developed for top law firms like Fulbright, BoyarMiller and more. See how the right brand identity supported their success.

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Logo Retrospective: Branding for Social Good

Join us as we look back on the brands and logos we have created over the past 10 years for the non-profit organizations that help our community thrive.

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Google's Mobile-Friendly Update and the New Digital Landscape

Our digital experts explain what Google’s update really means for your business' digital strategy and how to adjust to a mobile-first landscape.

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The Role of Brand in a Downturn: Spotlight on the Oil Industry

The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. 

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BrandExtract Book Club: Establishing a Growth Mindset

Discover why we read and discuss books as a company, as well as how we select our books and lead discussions. See what we're reading.

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How to Prove Branding and Marketing ROI for B2B

Learn how to assess your marketing or branding ROI by designing an experiment and running strategic tests – all while building the value of your business.

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Brand Consistency: Learn Strategies That Build Business Value

Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.

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Branding

7 Frequently Asked Branding Questions

From building brand awareness to transferring brand equity during a divestiture, our BE Co-Founders answer seven of our most frequently asked questions.

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2014

Impacting Banner

How to Get Buy-in for Your Rebrand: Q&A with Brand Strategists

A rebrand creates meaningful change in an organization by aligning marketplace perceptions, improving processes, and increasing stakeholder ownership.

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Impacting Banner

Brand Transformation: What, Why and How?

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.

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Impacting Banner

What Abbey Learned After a Summer of Mentoring with AIGA Design Loop

BrandExtract Senior Designer, Abbey Mora partnered with Houston’s up-and-coming creative talent as a mentor in AIGA’s Design Loop 2014 program.

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