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Listen to Podcast Episodes

2019

How Companies Can Use Sustainability Reporting to Demonstrate a Commitment to All Stakeholders

Is it important that companies demonstrate a commitment to all stakeholders, not just shareholders?

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How the Internet of Things is Revolutionizing Branding

The evolution of the internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding.

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Why Website Accessibility is Critical for Your Brand
Why Website Accessibility is Critical for Your Brand

With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website.

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2018

Cartoon image of two people standing in front of a printing press.
How to Develop a High-Performing Website

Your website is vital to your brand. So it needs to deliver a seamless experience and consistently meet the needs of your target audience. In this episode we discuss the elements that support a high performance website.

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Three team members examining data at a computer.
What You Need to Know About Managing a Major Brand

Growth is great but what happens when you haven't planned for that growth? The BrandExtract team discusses how companies can manage brands at risk of becoming too big to handle.

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B2B experts discussing branding
Why More B2B Companies Are Focusing on Branding to Drive Business

How does B2B branding compare to branding in B2C? Our experts compare and contrast the two and take a look at the emerging interest in branding in the business-to-business arena.

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Man Looking at Visual Elements of ABM Program
What is Account-Based Marketing? A Strategic Guide to ABM

In this episode our experts discuss Account-Based Marketing and everything you should consider before employing your own ABM program. Learn what you need to know about ABM here.

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Man Looking at Customer Success Metrics on a Tablet
Which Customer Metrics Best Predict Financial Performance?

In this episode Dr. Vikas Mittal joins CEO, Bo Bothe, to discuss which customer success metrics are most effective for gauging business success and what role a brand plays in the process.

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A Flag Representing the EU's General Data Protection Regulation
GDPR: What U.S. Companies Need to Know

How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.

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Student-athlete deciding between a stack of books and a soccer ball.
Brand Analysis: The NCAA

What are the challenges facing the NCAA? Are they fulfilling their stated purpose? Listen to this podcast to learn why the NCAA's perception may not be an accurate depiction of who they really are.

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Computer image imploring a user to do more with their brand.
Is Cause Branding Right for You?

In this episode our experts talk about the ins-and-outs of cause branding and what to consider when you're choosing the causes with which to align your brand.

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Overhead view of a desk with papers and coffee and a laptop
What is Brand Insulation? How You Can Future-Proof Your Brand

Dr. Vikas Mittal deconstructs the concept of brand insulation by examining how to create a brand that inspires loyalty and offers examples of highly insulated brands.

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Person working on a content marketing piece for their brand
How to Create Content That's True to Your Brand

When you set out to create content for your brand, it’s vital to stay true to your brand voice. Learn about creating content that's true to your organization in this episode.

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Using a tablet to optimize marketing spend through data analytics
Using Data Analytics to Optimize Marketing Spending

In this edition you'll learn how to use data and analytics to allocate marketing budgets and how to avoid common pitfalls that misalign the marketing plan and the business strategy.

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2017

Pedestrians chaotically crossing the street
How to Manage a Brand Through a Crisis

What should you do if your brand finds itself in the middle of crisis? In this episode, we discuss the role of your brand in a crisis and offer real-life examples of how (and how not to) handle a those situations.

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branding research metrics
Why is Brand Research Important?

Research is often overlooked when starting a branding project. But our experts are here to tell you why that can be a critical mistake and what you need to consider when undertaking branding research.

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Man in Branded Jacket and Backpack
Why Branding is a Powerful Business Solution

Our experts take a deep dive into branding and its many benefits to your business. We discuss why the branding process is much more than a communications exercise and the problems you can solve with it.

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Made in the USA
Branding and the 4 Factors That Influence the Buy American Concept

The Buy American concept is a popular one among today's brands but it is also a nuanced strategy. In this episode our experts explore the concept, what makes it effective and if you should consider it for your brand.

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NFL Logo and Footballs
Cohesive Branding During Controversy: The NFL's Anthem Response

In today's NFL, players have as big a platform as ever but what should they (and other brands) consider if they decide to take a stance on an issue? Find out in this installment of the Solving for B° Podcast.

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Man working on a new logo for a brand
What is Brand Identity? How to Align Your Brand With Your Ethos

There's a lot more to designing a brand than meets the eye. In this episode of our podcast, our experts discuss all the angles to consider when designing a brand that truly reflects your company.

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Man Brainstorming
Debunking the Top Five Branding Myths

There is lots of misinformation out there about branding a business or organization. In this episode we address some of the common myths associated with branding.

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Illustration of Donald Trump
How Branding Plays a Major Role in U.S. Politics

Branding historically has a significant role in elections and in the political process. In this episode, our team deconstructs what role branding plays in politics and who that played out in the 2016 election cycle.

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Southwest Airplane Wing
Brand Analysis: Southwest Airlines

In this episode of the podcast, we dissect the Southwest Airlines brand and what makes them a model for branding success. Take a listen to learn more.

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Coffee, Smartphone and Pen on a Desk
Branding vs. Marketing: What's the Difference?

What's the difference between branding and marketing? How are they the same? How are they similar? Our experts break down the nuanced world of branding and marketing in this installment.

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People in a crowd
How to Create Believers in Your Brand to Help Your Company Grow

How does a brand create believers? And what does that mean? Let our experts tell you why it is important for brands today to inspire belief and how you can engender loyalty from those efforts.

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