Listen to Podcast Episodes
2020
Why have Elon Musk's brands achieved so much success and how can they improve going forward?
Should Brands Take a Stance on Polarizing Issues?
What should brands do in highly polarized times? Should they take pick sides? Or is it best if they remain neutral? Listen in and find out.
What Role Does ESG Reporting Play in Supporting Your Brand?
We chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on long-term viability of companies and the strength of their brands and the future of ESG.
Branding Considerations During Mergers & Acquisitions
During mergers and acquisitions, the importance of branding is often overlooked. Discover key considerations for brands during mergers and acquisitions.
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The Importance of Internal Branding and Communications
Internal branding and communication are paramount in times of change. Learn why each are critical to your brand’s ability to weather tough economic times and uncertainty.
The Power of Branding in a Stalled Economy
During a recession, brands must adapt. So how do you ensure that your brand remains viable in trying times? We offer insights and tips on how to do just that.
The Impact of COVID-19 on Brands
COVID-19 has changed the way brands do business globally. Listen in as our experts discuss how business has changed and talk about the lasting impacts of the Coronavirus.
How Brands Can Rise Above Commoditization
In this episode, our team breaks down why commoditization is on the rise and what you can do to ensure your brand doesn't get lost in the shuffle.
Disney is one of the world's most popular brands. How have they been able to sustain growth while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful.
5 Trends That Will Influence Brands in 2020 and Beyond
Our experts discuss trends that brands will see in 2020 and how to handle the challenges they might bring.
2019
How ESG Reporting Can Give Companies a Competitive Edge
Is it important that companies demonstrate a commitment to all stakeholders, not just shareholders?
How the Internet of Things is Revolutionizing Branding
The evolution of the internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding.
Why Website Accessibility is Critical for Your Brand
With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website.
2018
How to Develop a High-Performing Website
Your website is vital to your brand. So it needs to deliver a seamless experience and consistently meet the needs of your target audience. In this episode we discuss the elements that support a high performance website.
What You Need to Know About Managing a Major Brand
Growth is great but what happens when you haven't planned for that growth? The BrandExtract team discusses how companies can manage brands at risk of becoming too big to handle.
Why More B2B Companies Are Focusing on Branding to Drive Business
How does B2B branding compare to branding in B2C? Our experts compare and contrast the two and take a look at the emerging interest in branding in the business-to-business arena.
What is Account-Based Marketing? A Strategic Guide to ABM
In this episode our experts discuss Account-Based Marketing and everything you should consider before employing your own ABM program. Learn what you need to know about ABM here.
Which Customer Metrics Best Predict Financial Performance?
In this episode Dr. Vikas Mittal joins CEO, Bo Bothe, to discuss which customer success metrics are most effective for gauging business success and what role a brand plays in the process.
GDPR: What U.S. Companies Need to Know
How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.
What are the challenges facing the NCAA? Are they fulfilling their stated purpose? Listen to this podcast to learn why the NCAA's perception may not be an accurate depiction of who they really are.
Is Cause Branding Right for You?
In this episode our experts talk about the ins-and-outs of cause branding and what to consider when you're choosing the causes with which to align your brand.
What is Brand Insulation? How You Can Future-Proof Your Brand
Dr. Vikas Mittal deconstructs the concept of brand insulation by examining how to create a brand that inspires loyalty and offers examples of highly insulated brands.
How to Create Content That's True to Your Brand
When you set out to create content for your brand, it’s vital to stay true to your brand voice. Learn about creating content that's true to your organization in this episode.
Using Data Analytics to Optimize Marketing Spending
In this edition you'll learn how to use data and analytics to allocate marketing budgets and how to avoid common pitfalls that misalign the marketing plan and the business strategy.
2017
How to Manage a Brand Through a Crisis
What should you do if your brand finds itself in the middle of crisis? In this episode, we discuss the role of your brand in a crisis and offer real-life examples of how (and how not to) handle a those situations.
Why is Brand Research Important?
Research is often overlooked when starting a branding project. But our experts are here to tell you why that can be a critical mistake and what you need to consider when undertaking branding research.
Why Branding is a Powerful Business Solution
Our experts take a deep dive into branding and its many benefits to your business. We discuss why the branding process is much more than a communications exercise and the problems you can solve with it.
Branding and the 4 Factors That Influence the Buy American Concept
The Buy American concept is a popular one among today's brands but it is also a nuanced strategy. In this episode our experts explore the concept, what makes it effective and if you should consider it for your brand.
Cohesive Branding During Controversy: The NFL's Anthem Response
In today's NFL, players have as big a platform as ever but what should they (and other brands) consider if they decide to take a stance on an issue? Find out in this installment of the Solving for B° Podcast.
What is Brand Identity? How to Align Your Brand With Your Ethos
There's a lot more to designing a brand than meets the eye. In this episode of our podcast, our experts discuss all the angles to consider when designing a brand that truly reflects your company.
Debunking the Top Five Branding Myths
There is lots of misinformation out there about branding a business or organization. In this episode we address some of the common myths associated with branding.
How Branding Plays a Major Role in U.S. Politics
Branding historically has a significant role in elections and in the political process. In this episode, our team deconstructs what role branding plays in politics and who that played out in the 2016 election cycle.
Brand Analysis: Southwest Airlines
In this episode of the podcast, we dissect the Southwest Airlines brand and what makes them a model for branding success. Take a listen to learn more.
Branding vs. Marketing: What's the Difference?
What's the difference between branding and marketing? How are they the same? How are they similar? Our experts break down the nuanced world of branding and marketing in this installment.
How to Create Believers in Your Brand to Help Your Company Grow
How does a brand create believers? And what does that mean? Let our experts tell you why it is important for brands today to inspire belief and how you can engender loyalty from those efforts.