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Listen to Podcast Episodes

2020

Question bubbles about COVID-19

The Impact of COVID-19 on Brands

COVID-19 has changed the way brands do business globally. Listen in as our experts discuss how business has changed and talk about the lasting impacts of the Coronavirus.

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Brand Analysis: Disney

Brand Analysis: Disney

Disney is one of the world's most popular brands. How have they been able to sustain growth while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful.

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2019

2018

Cartoon image of two people standing in front of a printing press.

How to Develop a High-Performing Website

Your website is vital to your brand. So it needs to deliver a seamless experience and consistently meet the needs of your target audience. In this episode we discuss the elements that support a high performance website.

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A Flag Representing the EU's General Data Protection Regulation

GDPR: What U.S. Companies Need to Know

How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.

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Student-athlete deciding between a stack of books and a soccer ball.

Brand Analysis: The NCAA

What are the challenges facing the NCAA? Are they fulfilling their stated purpose? Listen to this podcast to learn why the NCAA's perception may not be an accurate depiction of who they really are.

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Computer image imploring a user to do more with their brand.

Is Cause Branding Right for You?

In this episode our experts talk about the ins-and-outs of cause branding and what to consider when you're choosing the causes with which to align your brand.

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2017

Pedestrians chaotically crossing the street

How to Manage a Brand Through a Crisis

What should you do if your brand finds itself in the middle of crisis? In this episode, we discuss the role of your brand in a crisis and offer real-life examples of how (and how not to) handle a those situations.

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branding research metrics

Why is Brand Research Important?

Research is often overlooked when starting a branding project. But our experts are here to tell you why that can be a critical mistake and what you need to consider when undertaking branding research.

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Man in Branded Jacket and Backpack

Why Branding is a Powerful Business Solution

Our experts take a deep dive into branding and its many benefits to your business. We discuss why the branding process is much more than a communications exercise and the problems you can solve with it.

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Illustration of Donald Trump

How Branding Plays a Major Role in U.S. Politics

Branding historically has a significant role in elections and in the political process. In this episode, our team deconstructs what role branding plays in politics and who that played out in the 2016 election cycle.

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