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Listen to Podcast Episodes

2018

Man working on a new logo for a brand
Designing an Accurate Brand

There's a lot more to designing a brand than meets the eye. Int his episode of our podcast, our experts discuss all the angles to consider when designing a brand that truly reflects your company.

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Man Looking at Visual Elements of ABM Program
The Elements and Benefits of an ABM Program

In this episode our experts discuss Account-Based Marketing and everything you should consider before employing your own ABM program. Learn what you need to know about ABM here.

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Man Looking at Customer Success Metrics on a Tablet
Which Customer Metric Best Predicts Financial Performance

In this episode Dr. Vikas Mittal joins CEO, Bo Bothe, to discuss which customer success metrics are most effective for gauging business success and what role a brand plays in the process.

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A Flag Representing the EU's General Data Protection Regulation
GDPR: What U.S. Companies Need to Know

How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.

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Student-athlete deciding between a stack of books and a soccer ball.
Brand Case Study: The NCAA

What are the challenges facing the NCAA? Are they fulfilling their stated purpose? Listen to this podcast to learn why the NCAA's perception may not be an accurate depiction of who they really are.

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Computer image imploring a user to do more with their brand.
Branding for a Cause

In this episode our experts talk about the ins-and-outs of cause branding and what to consider when you're choosing the causes with which to align your brand.

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Overhead view of a desk with papers and coffee and a laptop
Understanding Brand Insulation

Dr. Vikas Mittal deconstructs the concept of brand insulation by examining how to create a brand that inspires loyalty and offers examples of highly insulated brands.

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Person working on a content marketing piece for their brand
Creating Content That’s True to Your Brand

When you set out to create content for your brand, it’s vital to stay true to your brand voice. Learn about creating content that's true to your organization in this episode.

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Using a tablet to optimize marketing spend through data analytics
Optimizing Marketing Spend Through Data Analytics

In this edition you'll learn how to use data and analytics to allocate marketing budgets and how to avoid common pitfalls that misalign the marketing plan and the business strategy.

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2017

Man Working
Branding as a Business Solution

Our experts take a deep dive into branding and its many benefits to your business. We discuss why the branding process is much more than a communications exercise and the problems you can solve with it.

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Made in the USA
The Buy American Concept

The Buy American concept is a popular one among today's brands but it is also a nuanced strategy. In this episode our experts explore the concept, what makes it effective and if you should consider it for your brand.

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Football with NFL logo
Cohesive Brand Messaging and the NFL

In today's NFL, players have as big a platform as ever but what should they (and other brands) consider if they decide to take a stance on an issue? Find out in this installment of the Solving for B° Podcast.

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Illustration of Donald Trump
The Role of Branding in Politics

Branding historically has a significant role in elections and in the political process. In this episode, our team deconstructs what role branding plays in politics and who that played out in the 2016 election cycle.

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Southwest Airplane Wing
Case Study: Southwest Airlines

In this episode of the podcast, we dissect the Southwest Airlines brand and what makes them a model for branding success. Take a listen to learn more.

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Coffee, Smartphone and Pen on a Desk
Branding vs. Marketing

What's the difference between branding and marketing? How are they the same? How are they similar? Our experts break down the nuanced world of branding and marketing in this installment.

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People in a crowd
Brand Belief

How does a brand create believers? And what does that mean? Let our experts tell you why it is important for brands today to inspire belief and how you can engender loyalty from those efforts.

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