In Spring 2016, we at BrandExtract continued to kick-off new projects and launch memorable brands. We’ve been busy revamping websites and refreshing brands to give them a new look and feel, as well as managing brands through ongoing marketing and education programs. To showcase our team’s hard work over the past quarter, here are some team highlights and client updates.
Revamped Marathon Oil CSR Report
The BrandExtract team has been working with Marathon Oil to develop a new style for their digital and printed 2015 Corporate Sustainability Report (CSR). The improved digital version aligns the report's design and organization, better reflecting the Marathon Oil brand. Additionally, the report features dynamically generated reports populated by data Marathon Oil manages in Google Spreadsheets. If this data changes or shifts, the charts will update automatically.
New Marketing and Sales Automation Experts Join BrandExtract
We are constantly looking for ways to improve and expand the services we offer our clients, and we're proud of our new Sales programs and Automation services additions. We will provide our clients with outstanding opportunities to not only define their branding, but to execute marketing and generate sales leads to deliver business results. BrandExtract is happy to welcome Mark McCary as SVP of Sales Programs and Dylan Gray as SVP of Automation to our leadership team.
Brand Launch for Freestanding ER System
We recently partnered with Elite Care Emergency, a 24-hour freestanding emergency center, to refresh their current brand. Elite Care has 6 locations in the Dallas, Houston and San Antonio areas. Along with a brand assessment, we're helping Elite Care grow and transform with a brand that truly resonates with their mission, vision and values. Key tactics from the marketing communications plan include managing the brand's corporate-wide marketing and advertising campaigns using social media, direct marketing and other targeted outreach efforts for enhancing the Elite Care brand.
Digital Campaign Reaches Impressive Numbers for Intertek
Metrics data is in from an eight-month digital advertising campaign for Intertek. The Total Quality Assurance provider's goal was to increase the efficiency of their existing PPC efforts. During our partnership, Intertek's campaign earned an average click-through rate (CTR) of 1.4 percent, up from a starting CTR of 0.49 percent. Intertek also saw growth in its conversion rate, from 0.5 to 0.89 percent. This increase in conversion rate yielded 89 conversions per month and helped to significantly reduce the brand's historic high cost per conversion. With the help of our digital marketing team, Intertek reached its target audience by enhancing search engine visibility.
PR Program Involves Industry Media in HWCG's 2016 Annual Drill
In May, HWCG, LLC brought over two hundred well control experts and regulatory representatives to their Annual Drill exercise in Katy, TX. BrandExtract developed and implemented PR initiatives to engage industry media through industry influencer outreach, on-site media tours and promoting content about the event via various digital channels.
Summer 2016 brings several new and exciting opportunities for the BrandExtract team. We are looking forward to several speaking engagements from our Chairman, Jonathan Fisher, such as the XChange Conference in San Antonio, Texas. The launch of Bundlebee, an API integrator that helps websites using third party data feeds run more quickly and more reliably, is also scheduled for later this year.