HOUSTON, June 20, 2011 - Houston brand experience firm, BrandExtract, helped raise more than $70,000 in donations for the Boy Scouts of America, Sam Houston Area Council (SHAC) by participating in and sponsoring the first annual Dodgeball Challenge on Saturday. The funds raised are used to deliver Boy Scouts of America programs to under-privileged children in the Houston area.
"This event is a lot of fun, and it's for a great cause. A lot of kids can't afford the costs of being a scout," said Guy Parker, Chief Creative Officer, BrandExtract and Marketing Chairman for the SHAC dodgeball fundraiser. "It's about the kids. With events like this, they have the opportunity to get involved with the programs that teach them about themselves, the outdoors and life."
Parker, an Eagle Scout, retired Scout Master and father of two Eagle Scouts, said
BrandExtract helped promote the event, creating a website and managing the social media efforts. The firm also entered a team of employees and friends who disappointingly lost before making it to the final round.
The dodgeball fundraiser attracted 42 teams from across the city, and although other councils such as Florida and Illinois have done it nationally, many more expect to host their own tournaments. While the council was pleased with the turn out and funds raised, Parker said it hopes to top $100,000 next year.
About BrandExtract, LLC.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points-from operations and service to promotions and sales-and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.