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BE Reinforces Brands Through Digital Experiences, Video and More

March 3, 2016

In the first quarter of 2016, BrandExtract developed and launched new web experiences to support rebranding efforts for multiple companies, as well as worked to create organizational shifts that improve how companies communicate both externally and internally. We led conference presentations and industry discussions that changed the way people talk about their companies, created innovative video templates to reinforce brands, and kicked off new client engagements.

We’re excited to share a few of our highlights.

BrandExtract Develops Spectra Energy Microsite

BrandExtract recently created a new microsite template for Spectra Energy. We developed and launched the first microsite for its Access Northeast Project with the goal of repurposing this flexible template for future projects. We programmed the template to be responsive, the leading standard in web development, which enables the microsite to automatically optimize for the viewport on any device. Spectra Energy now operates fully in the SAM 3.0 interface, the latest version of BrandExtract’s web content management system.

Jonathan Fisher to Speak at XChange Conference

Chairman and co-founder Jonathan Fisher will join Jason Wright, a former client from Techcess Group, to present at the XChange Conference—an IT solution provider and technology vendor symposium. The conference will be hosted in Los Angeles, California on March 8-10, 2016. Using the Techcess Group case study as an example, Fisher and Wright will be speaking on “Differentiation Strategies to Win Sales in a Crowded Market.” They will discuss strategies to optimize brand position, and teach attendees how to analyze their brand and pre-sales effectiveness.

BrandExtract Partners With Ergonomic Chair Innovator

We recently partnered with ErgoGenesis, a leader in the ergonomic chair market. The company’s chair line, BodyBilt, holds the title of best-in-class for ergonomic solutions. We will assist the Navasota, TX-based company in planning for growth and realizing its full marketplace potential. In addition to a brand assessment and positioning project, BrandExtract has begun providing recommendations for new strategic go-to-market communications, brand awareness and lead generation programs. Tactics will include enhancing ErgoGenesis’s website, digital and social experiences.

Leigh Anne Bishop Featured in Software Advice

Software Advice featured our Digital Project Manager, Leigh Anne Bishop, as an expert in its recent article on Gantt chart use for project planning. Leigh Anne provided insights on scheduling, managing teams and communicating progress across departments. Read the article to learn more about how we manage digital projects.

BrandExtract Creates Video Template for Top Oil Company

BrandExtract has been working with a Fortune 5 oil company to create an innovative video template. The template enables the international company to easily create videos for each of its products and services with a consistent look and feel across the globe. To further accommodate the company’s global market presence, we have managed the adaptation of several videos to languages such as Spanish and Italian.

In addition to the video template, we have begun development of a Personal Interactive Video (PIV) system, a sales tool used to help customers identify pain points or concerns in a hands-on, engaging way. These interactive videos will be leveraged as a sales support and business development tool.

Looking Ahead

Spring 2016 is looking to be an exciting and evolutionary time for the BrandExtract family. We anticipate the conclusion of several exciting projects in the next few months, including the launch and rollout of two software products, Bundlebee and SAM 3.0. Bundlebee is an API integrator that helps websites run more quickly and reliably when using third party data feeds. SAM 3.0 is the next generation of our advanced content management system, and includes a complete interface overhaul and redesign that provides a better experience than ever for users. We look forward to continued innovation in 2016 on behalf of our new and long-term clients.