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BrandExtract Launches New Digital Experiences for Anadarko and Western Gas

April 7, 2015

Brand experience firm BrandExtract, LLC. recently launched updated websites for Anadarko Petroleum Corporation (NYSE: APC) and its midstream MLP, Western Gas Partners, LP (NYSE: WES) as well as the Anadarko-sponsored Mozambique LNG.

APC Tablets

Each site utilizes responsive design, the maintained standard for mobile optimization. The new websites are hosted in SAM, BrandExtract’s proprietary Web Content Management (WCM) system, which is particularly well suited to support enterprise level sites. As of this launch, six out of the Top 100 Public Companies in Houston use SAM to maintain their websites.

Anadarko’s long-term business goals are the driving force behind their updated website. BrandExtract delivered improved usability for Anadarko website visitors, support for recruiting efforts and a powerful platform to communicate the company’s mission and values.

The websites offer dynamic user experiences, seamlessly integrating third-party applications such as investor services, recruiting platforms, social media channels and image and video sharing services.

“We often refer to SAM as the ‘Swiss army knife’ of Web Content Management systems. It also pairs well with virtually any programming language or software. Because it is exceptionally easy to maintain, we find many of our enterprise-level clients vastly prefer it over other solutions,” explains Malcolm Wolter, Vice President of Digital at BrandExtract.

To learn more about the firm's branding experience in the energy industry, browse BrandExtract's case studies.