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BrandExtract Digs Deep to Launch New Website for Crescent Directional

March 4, 2014

HOUSTON — (March 4, 2014) — Houston brand experience firm BrandExtract, LLC has recently launched a new website and online user experience for Crescent Directional Drilling in an effort to position the company for future growth.

 As part of refining its corporate growth strategy, Crescent enlisted BrandExtract to enhance its overall brand and align its web experience with both short-term and long-term goals: increasing Crescent’s visibility to Oil and Gas clients, showcasing their extensive drilling expertise and communicating the company’s vision externally.

“Working with industry leaders is always a privilege,” said Jonathan Fisher, Chairman of BrandExtract. “Crescent’s safety record is in the top two percent for rig-site production. They dominate the territories they serve in terms of performance and knowledge.”

Crescent Directional website

The redesign process began with a full-scale brand assessment that helped to refine the company’s core value propositions, ultimately resulting in a new tagline: “Precision Performance at Every Level.”

The new Crescent website ( highlights this core messaging and brings the company’s depth and breadth of expertise to the surface. Site photography of Crescent’s engineers, field personnel and drilling equipment further captures their precision performance in action.

Built in SAM, the BrandExtract-designed content management system (CMS), the site also makes it easy for Crescent to update content, like when the company adds a client to its portfolio or sets a performance record in the field.

“Ease of use was a big factor for us,” said Richard Giffhorn, President and CEO of Crescent Directional Drilling. “We wanted to be able to communicate our core services and capabilities without having to make a heavy investment in website maintenance.”

Crescent Directional Drilling, LP is a privately held directional drilling and engineering services company serving the continental U.S. The firm has built a strong reputation in the industry by emphasizing safety and the quality of its people. Each member of Crescent’s leadership team brings a quarter-century or more of expertise in directional drilling and the Oil and Gas industry as a whole.