Houston, October 25, 2011 - Houston brand experience firm, BrandExtract, LLC, performed a thorough assessment of The Entrepreneurship Institute (TEI) in a rebranding effort culminating in the development of a new social networking site, with the purpose of driving membership engagement and creating a channel for information exchange and business growth.
"The Entrepreneurship Institute is the original social network for business owners and leaders," said Malcolm Wolter, Vice President of Interactive at BrandExtract. "Yet with hosting only one event annually in a select number of cities, TEI lacked year-round engagement from its members and national reach. Our solution was to create a private social network just for TEI, an excellent opportunity for thought leadership."
TEI is a non-profit company providing strategies and practical solutions for corporate leaders. As a national organization, it hosts a President's Forum once a year in 16 U.S. cities. In an effort to promote interactivity among members, TEI created a unique, communal portal in which presidents and CEOs of small- and mid-sized businesses can share their knowledge on a peer-to-peer basis while also receiving expert advice from national and local sponsors. Through this portal, TEI expects to help its members increase productivity, innovation and job creation in their companies, while rebranding itself a leader in business solutions.
"Everything we've done has had a strategic purpose," said Jonathan Fisher, Chairman and COO at BrandExtract. "The challenge with TEI was creating a strategic advantage over similar face-to-face networking practices, thereby boosting its brand. That advantage came in the form of the new social networking site."
The site is for members and sponsors only and membership is by invitation. Members share a wide array of information and expert advice from national and local sponsors. Both can benefit from the site's podcasts, expert articles, videos as well as TEI's President's Forum.
The Entrepreneurship Institute is a non-profit organization for entrepreneurs providing strategies and practical solutions for corporate leaders. TEI's primary mission is to provide unlimited opportunities for business owners to acquire knowledge, experience and resources needed to grow their firms and create new jobs in their communities. Visit TEI at www.tei.net.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points - from operations and services to promotions and sales - and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.