HOUSTON – (March 10, 2014) When CompleteRx, a hospital pharmacy management and consulting company, wanted to evolve its brand it turned to Houston brand experience firm BrandExtract, LLC.
The new CompleteRx brand reflects the company’s unique, comprehensive approach to help hospital pharmacies improve patient care and reduce costs.
“Our deep dive into hospital pharmacy management revealed some fundamental truths about the nature of that world,” said Leslie Rainwater, strategist, BrandExtract.
“The first was that CompleteRx not only improves every aspect of pharmacy performance, it has a profound impact on the surrounding hospital. And that impact is perpetual.
“In many ways, a hospital is like an ecosystem with interdependent groups working together within critical cycles,” Rainwater added. “And it never rests.”
Pam Andrus, Chief Marketing and Sales Officer for CompleteRx, said the new brand helps them “illustrate all of the ways we impact our hospital customers.”
“It helps explain how our comprehensive approach extends beyond the pharmacy walls, financially, operationally, culturally and technologically,” she said.
Following an extensive assessment, the launch includes a full identity package, a new website, trade show booth, collateral materials, sales strategies, as well as direct marketing and advertising campaigns.
“This is an exciting engagement for us,” said Jonathan Fisher, chairman of BrandExtract. “Now more than ever, as the country continues to figure out where healthcare is going, CompleteRx can be vital to enhancing the performance of hospital pharmacies, and ultimately, improving patient outcomes.
“It’s a privilege to play a role in that larger effort.”
The new CompleteRx website can be experienced at www.CompleteRx.com.