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BrandExtract Merges with Shable and Associates

March 11, 2015

HOUSTON — (March 2015) — Brand experience firm, BrandExtract, LLC., merged with Shable & Associates, a marketing and communications firm based in The Woodlands, Texas. With over thirty years of experience, Shable & Associates is a natural fit to expand and enrich BrandExtract’s marketing communication practice.


As BrandExtract celebrates its tenth year, the firm continues the active pursuit of its long-term growth strategy.

“Our brand dictates that we expand our strategic process, build a smart team and work with great clients. We believe Shable & Associates’s strategy-first approach aligns with these efforts and enhances our ability to serve our clients,” says Bo Bothe, President and CEO of BrandExtract.

The merger brings the expertise of several key team members in-house, including Jim Shable, President of Shable & Associates. Shable holds an MBA from Ohio State and has served as President of the Business Marketing Association in Houston. With over thirty years of experience in marketing, including over a decade with Ogilvy & Mather in New York and Houston, Jim joins the BrandExtract team as Executive Vice President.

“I am delighted to announce our merger with BrandExtract and excited about the future working with such a bold, energetic company,” says Jim Shable. “I am confident that our combined strategic and tactical strengths will deliver exciting new possibilities for our clients.”

The merger marks the launch of BrandExtract’s first satellite office, located in the fast-growing economic center of The Woodlands, Texas. With several BrandExtract clients already operating in The Woodlands, the firm’s presence in this thriving business environment positions them to offer increased convenience and service to clients.