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BrandExtract Social Media Expertise Featured in Houston Business Journal

September 11, 2012

BrandExtract has long been a champion of social media marketing. For the past three years, its team of specialists has been at the forefront of this strategy – developing complex and effective campaigns for clients nationwide.

Recently, The Houston Business Journal featured BrandExtract Relationship Marketing Specialist Chris Atwood as a major contributor to its spotlight on the growing Twitter trend among local CEOs.

Houston has witnessed an increase in the number of top executives using the social network to showcase greater transparency and leadership in effectively communicating their brand position online. The article also explains the inherent complexities of using Twitter for strategic business purposes.

“It takes time every day to update a Twitter profile, create a strong social media business strategy and consider investing in social media consulting to see results,” explained Atwood.

He continued with advice on how to effectively monitor your company’s online success. “You have to know if you’re using your time effectively. Our usual recommendation is [that] in addition to soft metrics – like comments – you should be examining business leads, sales and other metrics to determine success.”

His expectations for the future were encouraging. “As managers start to transition, I am confident we will see continued growth and relevance in social media.”

This is the second time that BrandExtract has been featured in the Houston Business Journal this month. They were previously listed #61 in the publication’s Fast 100 list of the fastest-growing private businesses in Houston.