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BrandExtract Tops AMA Crystal Awards List

June 8, 2010

HOUSTON, June 08, 2010 — Brand Extract won six Crystal Awards — the most of any company — at the 24th annual American Marketing Association (AMA) Houston gala.  

BrandExtract earned honors in four distinct disciplines showcasing their broad expertise in branding, public relations, advertising, and collateral and direct marketing for the following campaigns:

  • Corporate Identity: Acclaim Energy Advisors
  • PR Media Article: Attorney Gary Trichter
  • Outdoor Campaign: Mission Burrito 
  • TV Single: Casa Olé
  • TV Campaign: Casa Olé
  • Product/Service Brochure: Lasco/The Black Door 

“It’s a great honor to be recognized across so many key mediums, and to produce great work for a diverse client base," said Bo Bothe, president and Chief Executive Officer, BrandExtract. “In the end, these awards simply validate what we do for our clients — deliver creative communications that get them the results they need to grow their business."  

BrandExtract recently merged with ParkerHayden, a smaller integrated marketing firm in Houston. Together, since 2005, the combined firms have won 25 Crystal Awards. 

According to the AMA, the Crystal Awards distinguishes itself from other award programs based upon the overall success of the campaign. How a project or campaign’s objectives are achieved is weighted more heavily than creative appeal.

About BrandExtract, LLC.

BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points-from operations and service to promotions and sales-and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit for more information.