HOUSTON, June 18, 2006 — BrandExtract LLC, brand design, development and integration firm, announced today it has completed a merger with Bravo Zulu LLC. The combination of these two Houston companies will provide customers a complete and powerful set of solutions for creating, managing and delivering brand-building content across a variety of media.
Together, the two companies will meet a wider set of changing customer needs and offer greater value.
"A company's brand should be supported all of its communications," said Jonathan Fisher, principal and founding partner of BrandExtract. "By combining our strategic and creative capabilities with Bravo Zulu's deep expertise in Web and other interactive platforms, BrandExtract now has the ability to deliver a consistent message across a wide variety of media.”
The merger brings together award-winning designers with cutting-edge Internet site management tools. Bravo Zulu’s proprietary Site Authoring and Maintenance tool (SAM) is a world-class Web content management system that empowers non-technical employees to maintain company websites. This allows smaller companies’ marketing staff to quickly update Web pages without having to rely on outsourced IT services or harried IT departments.
"Bravo Zulu and BrandExtract have enjoyed many years of successful collaboration and industry-leading results,” said Malcolm Wolter, president of Bravo Zulu. “Our clients will benefit from the synergies and increased efficiencies that naturally result from the gathering of talent under one roof."
In the combined company, Fisher will continue as president and chief executive officer and Bo Bothe will remain vice president and chief creative officer. Malcolm Wolter of Bravo Zulu, will join BrandExtract as the director of interactive services; Donovan Buck, will serve as the director of technology and Greg Weir will be director of client management.