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New Brand for Applied Diagnostics

May 12, 2008

Applied Diagnostics IdentityHOUSTON, May 12, 2008 — BrandExtract, LLC announced today the launch of Applied Diagnostics, Inc.'s new brand identity, which includes a logo refresh, tagline, tradeshow booth and banners, website, a PowerPoint template, print advertisement, a presentation folder, stationery and brochures.

Applied Diagnostics provides a broad range of advanced molecular laboratory testing and technologies that allow physicians to detect disease earlier, make diagnoses, prescribe therapies and monitor results. In other words, this is a company that helps physicians to provide the highest level of medical care.

"In developing a look and feel and tagline for Applied Diagnostics, we wanted to capture the essence of this technologically and medically advanced laboratory. The look and feel focuses on the detail and expertise needed to perform cellular based testing by using textures from the environment they work in. The tagline ‘Diagnosis Defined' really speaks to the benefit provided by Applied Diagnostics to physicians and patients," said BrandExtract President and Chief Creative Officer Bo Bothe.

"BrandExtract's brand planning and development model enabled us to hone in on what our brand promise is and how we want to be perceived by our customers," said Applied Diagnostics Director of Marketing Danny Granados. "We're thrilled with the results."

Part of BrandExtract's work included the creation of the Applied Diagnostics website, which included content, creative, site development and BrandExtract's next-generation content management solution, SAM v2.

The site provides patients with educational materials, answers to frequently asked questions, a description for Applied Diagnostics various test methodologies and links to other helpful resources. For physicians, the Applied Diagnostics website has online forms for ordering tests, as well as an extensive test menu, a protected way to view test results online, and case studies.

About Applied Diagnostics, Inc.
Applied Diagnostics, Inc., founded in 1995, is a broad-spectrum esoteric testing laboratory and the only pathologist-owned commercial esoteric laboratory in Houston, Texas. Applied Diagnostics specializes in Flow Cytometry, Immunohistochemistry, and Molecular Pathology and constantly seeks new technologies and methodologies to add to its menu of tests.