Fossil -The Evolution of an Emerging Brand

September 16, 2009

Dallas/Fort Worth American Marketing Association Logo

Tim Hale, SR Vice President of Fossil presenting.

This is the tale of an amazing adventure — how a Dallas start-up watch company grew into an international sensation. Armed with a progressive approach to marketing, Fossil has experienced consistent and vibrant results, even during challenging economic times. By staying focused on the brand and believing in the power of storytelling Fossil has found a unique and powerful way to connect with consumers.

Wednesday, September 16
11:30 AM–1:00 PM
DFW AMA Executive Luncheon
Brookhavn Country Club
3333 Golfing Green Drive
Dallas, Texas