BrandExtract launches PPC LOAN rebrand with new Web site
January 12, 2009
BrandExtract, LLC has created a new brand identity for PPC LOAN, positioning the nationwide provider of bank financing to Allstate agents, dentists and veterinarians as a dependable, knowledgeable lender that delivers individually tailored financing options in clear, easy-to-understand loan terms ensuring smooth closings for buyers, sellers and practice brokers.
As part of the rebrand, BrandExtract undertook an assessment of the PPC LOAN brand, analyzed gaps and opportunities, and then developed an integrated branding strategy starting with a new logo, stationery, brand toolkit that establishes a new look and feel, and website. BrandExtract also developed, and is guiding implementation of, PPC LOAN’s overall communications strategy for reaching out to current and prospective clients through advertising, interactive direct mail and promotions, sales materials, and publicity activities.
“PPC LOAN is redefining its business. A change in its name from Professional Practice Capital and a sharpened focus on Allstate agents and new product positioning, signaled an opportunity for the new PPC LOAN to establish a fresh brand that reflects the trust customers seek and the confidence PPC LOAN provides,” said BrandExtract CEO Jonathan Fisher. “Our goal is to convey to Allstate agents, dentists and veterinarians that PPC LOAN offers some of the best loan packages, values and convenience in the marketplace for the financing services they want and need when buying or selling their practices.”
“We were referred to BrandExtract because of their reputation for helping to build the businesses of their clients,” said PPC LOAN Chairman and CEO Fred de Roode. “BrandExtract’s enthusiasm and their team’s understanding of our customers’ needs and our organization, plus their strategy-driven approach to creative solutions just makes them a great fit for us.”
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