BrandExtract the Perfect Medicine for LSMP

March 16, 2006

When Stafford, Texas-based surgical retractor system manufacturer, Lone Star Medical Products, decided they were ready to take their Brand to the next level, they went in search for a shot in the arm. They ended up at BrandExtract for a complete check-up.

BrandExtract worked with LSMP to develop a new tagline and Brand position in order to leverage LSMP’s position in the market as a leader and innovator in the surgical support tools industry.

“LSMP had a unique challenge — surgeons and nurses around the world knew what their product was, but didn’t know its name or who made it,” said Bo Bothe, Creative Director. “We helped develop a ‘visual language’ for their Brand, gave it a voice and a personality.”

BrandExtract also developed a new look and feel, including a new color palette, that was translated to tradeshow materials, marketing materials, and photography. Feedback has been positive on LSMP’s new facelift and will likely be the cure to what ailed them.

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